Minimizing the costs that others impose upon oneself and upon those in whom one has a fitness stake, such as kin and allies, is a key adaptive problem for many organisms. Our ancestors regularly faced such adaptive problems. One solution to this problem is to impose retaliatory costs on an aggressor so that the aggressor and other observers will lower their estimates of the net benefits to be gained from exploiting the retaliator in the future. We posit that humans have (...) an evolved cognitive system that implements this strategy which we conceptualize as a revenge system. The revenge system produces a second adaptive problem: losing downstream gains from the individual on whom retaliatory costs have been imposed. We posit, consequently, a subsidiary computational system designed to restore particular relationships after cost-imposing interactions by inhibiting revenge and motivating behaviors that signal benevolence for the harmdoer. The operation of these systems depends on estimating the risk of future exploitation by the harmdoer and the expected future value of the relationship with the harmdoer. We review empirical evidence regarding the operation of these systems, discuss the causes of cultural and individual differences in their outputs, and sketch their computational architecture. (shrink)

This research aims to understand how two basic schemas—vigilante and reparation—influence online public complaining. Drawing on two experiments, a longitudinal field study and content analysis of online complaints, the current research makes three core contributions. First, we show that for similar service failures, each schema is associated with different justice motivations, which have different moral implications for consumers. Second, vigilante and reparation complainers write complaints in a different manner and are drawn to different online platforms; this information is helpful to (...) identify complainers using each schema. Third, the schemas moderate the process leading to different post-complaint benefits. Specifically, perseverance has a greater effect on obtaining a resolution for reparation complainers compared to vigilantes. Additionally, whereas a recovery leads to an increase in positive affect for reparation complainers, vigilantes experience a high level of positive affect simply by posting their complaint. The theoretical, ethical, and managerial implications of these findings are discussed. (shrink)

The first half of this paper defends the claim revenge is a personal good. That is, it is the sort of thing, the pursuit of which, for oneself, always provides a reason for action. This makes trouble for the dominant philosophical view of the relation between morality and practical reason: a view held by theorists we can call ‘Angels’. Angels hold that moral requirements are also rational requirements. Devils, on the other hand, hold that immoral behavior is at least sometimes (...) rationally required, so that one would have to act against reason to do what is right. The position in the largely undefended space between the Angels and the Devils is occupied by those we can call ‘Humans’. Humans acknowledge that immoral behavior is sometimes rationally permissible, but they also hold that it is never rationally required. The second half of the paper explains how one can endorse the view that revenge is a good without becoming a Devil. It also argues that the goodness of revenge supports the existence of a theoretically interesting kind of reason: a purely justifying reason. (shrink)

ABSTRACTHumiliation lacks an empirically derived definition, sometimes simply being equated with shame. We approached the conceptualisation of humiliation from a prototype perspective, identifying 61 features of humiliation, some of which are more central to humiliation than others. Prototypical humiliation involved feeling powerless, small, and inferior in a situation in which one was brought down and in which an audience was present, leading the person to appraise the situation as unfair and resulting in a mix of emotions, most notably disappointment, anger, (...) and shame. Some of the features overlapped with those of shame whereas other features overlapped with those of anger. Which specific features are present may determine whether the humiliation experience becomes more shame- or anger-like. (shrink)

This paper analyzes two main pro-vengeance Confucian arguments in light of Desmond Tutu's thinking. In the absence of just authority, Confucianism argues that carrying out blood vengeance is fulfillment of filial piety and fulfillment of moral duty for deterring crime and reforming the wrongdoer's character. Confucianism does not propose a systematic theory of blood vengeance after laws have been installed to prohibit act of revenge. As Confucian ethics focuses on virtue cultivation and advocates moral learning over punishment, it may find (...) the Tutuist approach of addressing wrongdoing compatible and complementary. In line with Tutuism, we argue that revenge is not justified because engaging in vengeance fuels negative and obsessive emotions, which undermine virtue and may lead to undesirable results, such as escalation of violence and harming of the innocent. Moreover, we defend that more conditions need to be met than the ones enunciated by the pro-vengeance standpoint to justify an act of revenge. (shrink)