The inventive, argumentative and stylistic possibilities generated by the figures in general and the figure antithesis in particular are explored by Jeanne Fahnestock in the field of science. These ideas on the possibilities of antithesis I will develop in the analysis of some cases of this figure in the media. I will try to describe, analyse and evaluate how textual and/or visual pairs that form an antithesis are pushed into more, less, or a different opposition.