In 1958, Chaïm Perelman and Lucie Olbrechts-Tyteca published Traité de l'argumentation: La nouvelle rhétorique, the culmination of many years study. A seminal work in philosophy and rhetoric, it aimed to bring classical Aristotelian rhetoric into the modern era and present a model of argumentation that promoted action and reasonableness. One distinctive feature of the dense account found in this work is the claim that the success of argumentation can in part be measured by the responses of the audience for which (...) it is intended. By that standard, the project of the new rhetoric appears unsuccessful, because the audience for whom Perelman (and Olbrechts-Tyteca) expressly wrote was the audience least captivated by .. (shrink)

This paper explores The New Rhetoric’s concept of universal audience in the contexts of philosophical and traditional rhetorical discourse. It argues that, since Perelman’s final English-language article, published in 1984 to clarify misunderstandings among rhetorical scholars about his theory, rhetorical scholars have persisted in three primary misconceptions of the concept of universal audience: appeals to the real are made only to universal audiences, only universal audiences are qualified to establish the reasonableness of arguments, and only universal audiences prevent The New (...) Rhetoric’s rhetorical theory from degenerating into relativism. It explains why each of these misconceptions is inaccurate and provides a corrected view of universal audience that places it exclusively in the province of philosophical discourse. Finally, it questions whether constructed audiences in general add explanatory power to rhetorical analyses or are merely unnecessary constructs that should be dispensed with for the sake of theoretical parsimony. (shrink)

As a way to advance integration between traditional readings of the medical encounter and argumentation theory, this article conceptualizes the doctor–patient interaction as a form of info-suasive dialogue. Firstly, the article explores the relevance of argumentation in the medical encounter in connection with the process of informed consent. Secondly, it discloses the risks inherent to a lack of reconciliation of the dialectical and rhetorical components in the delivery of the doctor’s advice, as especially resulting from the less-than-ideal conditions of the (...) internal states of the doctor and the patient, and the lack of symmetry in their status. (shrink)

The present study examines how the build-up to the US invasion of Iraq in March 2003 was metaphorically constructed in pro- and anti-war newspaper opinion/editorial discourse. Drawing on methodological insights from critical discourse analysis and pragma-dialectical argumentation theory, the fallacious discussion used in the pro-war op/eds to build up a ‘moral/legal case’ for war on Iraq, based on adversarial argumentation, is problematised. An investigation of how the US official perspective about the ‘legitimacy’ of attacking Iraq has managed forcefully to creep (...) into the US–British mainstream newspaper op/ed argumentation through the manipulative use of metaphor is explored here. This fallacious derailment of the discussion is countered by the anti-war op/ed metaphorical argumentation. The op/ed articles analysed here thematise key controversial issues regarding the alleged Iraqi possession of Weapons of Mass Destruction, Saddam's links to Al-Qaeda and the legitimacy of the US ‘preemptive’ war without the authorisation of the UN Security Council. The political debate of the US run-up to Iraq War was a contest between metaphors and a battle over imagery. This article illustrates how the deployment of metaphors with high public resonance is a useful rhetorical tool to fallaciously advance contentious claims. (shrink)

In public communication contexts, such as when a company announces the proposal for an important organizational change, argumentation typically involves multiple audiences, rather than a single and homogenous group, let alone an individual interlocutor. In such cases, an exhaustive and precise characterization of the audience structure is crucial both for the arguer, who needs to design an effective argumentative strategy, and for the external analyst, who aims at reconstructing such a strategic discourse. While the peculiar relevance of multiple audience is (...) often emphasized in the argumentation literature and in rhetorical studies, proposals for modelling multi-audience argumentative situations remain scarce and unsystematic. To address this gap, we propose an analytical framework which integrates three conceptual constructs: Rigotti and Rocci’s notion of communicative activity type, understood as the implementation of an interaction scheme into a piece of institutional reality, named interaction field; the stakeholder concept, originally developed in strategic management and public relations studies to refer to any actor who affects and/or is affected by the organizational actions and who, accordingly, carries an interest in them; the concept of participant role as it emerges from Goffman’s theory of conversation analysis and related linguistic and media studies. From this integration, we derive the notion of text stakeholder for referring to any organizational actor whose interest becomes an argumentative issue which the organizational text must account for in order to effectively achieve its communicative aim. The text stakeholder notion enables a more comprehensive reconstruction and characterization of multiple audience by eliciting the relevant participants staged in a text and identifying, for each of them, the interactional role they have, the peculiar interest they bear and the related argumentative issue they create. Considering as an illustrative case the defense document issued by a corporation against a hostile takeover attempt made by another corporation, we show how this framework can support the analysis of strategic maneuvering by better defining the audience demand and, so, better explaining how real arguers design and adapt their topical and presentational choices. (shrink)

How do Dutch people let each other know that they disagree? What do they say when they want to resolve their difference of opinion by way of an argumentative discussion? In what way do they convey that they are convinced by each other’s argumentation? How do they criticize each other’s argumentative moves? Which words and expressions do they use in these endeavors? By answering these questions this short essay provides a brief inventory of the language of argumentation in Dutch.

Despite an increased recognition that plagiarism in published research can take many forms, current typologies of plagiarism are far from complete. One under-recognized variety of plagiarism—designated here as compression plagiarism—consists of the distillation of a lengthy scholarly text into a short one, followed by the publication of the short one under a new name with inadequate credit to the original author. In typical cases, compression plagiarism is invisible to unsuspecting readers and immune to anti-plagiarism software. The persistence of uncorrected instances (...) of plagiarism in all its forms—including compression plagiarism—in the body of published research literature has deleterious consequences for the reliability of scholarly communication. Not the least of these problems is that original authors are denied credit for their discoveries. When unsuspecting researchers read articles that are the products of plagiarism, they unwittingly engage the arguments of hidden original authors through the proxy of plagiarists. Furthermore, when these researchers later publish responses to the plagiarizing articles, not knowing they are engaging products of plagiarism, they create additional inefficiencies and redundancies in the body of published research. This article analyzes a suspected instance of compression plagiarism that appeared within the pages of this journal and considers the particular ways in which plagiarism of this variety weakens the quality of scholarly argumentation, with special attention paid to the field of philosophy. (shrink)

Paying more attention to the rhetorical side of argumentation raises epistemological questions. In this article I argue that rhetoric has to be an integral part of argumentative models if such models are to be considered rational. In other words, I claim that rhetoric is a necessary condition for argumentation studies. I am aware that this view may appear provocative. I hope to show that it is not the case, if we consider rationality to be a concept that encompasses more than (...) just a strictly logical way of thinking. Indeed, I would like to defend a humanistic conception of rationality as the background for a theory of rhetoric in order to underscore the specific rationality of the humanist frame of thinking for a .. (shrink)

The contemporary study of argumentation has adopted a fundamentally rhetorical account of the standards of rationality, although it has also developed several ways to deny this. One is by obscuring the fact that its standards of rationality are primarily communicative and that an audience of some kind is the ultimate judge of the strength of arguments. Another is by defining “rhetoric” in such a way that it can no longer play any role in providing rational normativity. I want to challenge (...) these denials by pressing a single question. The question is: if formal validity is no longer the standard for evaluating arguments, then exactly what is? I direct this question at three highly developed, systematic, and .. (shrink)

This essay argues that ideals of cooperation or adversariality in argumentation are not equally attainable for women. Women in argumentation contexts face oppressive limitations undermining argument success because their authority is undermined by gendered norms of politeness. Women endorsing or, alternatively, transgressing feminine norms of politeness typically defend their authority in argumentation contexts. And yet, defending authority renders it less legitimate. My argument focuses on women in philosophy but bears the implication that other masculine dis- course contexts present similar double (...) binds that urge social and political change. (shrink)

My claim is that rhetorical training is required to develop citizenship skills. I illustrate this claim by focussing on dissociation of notions, that is, a rhetorical technique that citizens might have to use in their civic life. After distinguishing a rhetorical and a normative approach to dissociation, I argue that dissoi logoi, as an exercise invented by the Sophists, offer a relevant training to master this technique.

At first glance, happiness and objectivity seem to have little in common. I claim, however, that subjective and eudaimonic happiness promotes arguer objectivity. To support my claim, I focus on connections between happiness, social intelligence, and intellectual virtue. After addressing objections concerning unhappy objective and happy unobjective arguers, I conclude that communities should value happiness in argumentative contexts and use happiness as an indicator of their capacity for objective argumentation.

This paper will examine chronically derailed church-state separation arguments in order to explore the extent to which rhetorical and dialectical approaches can be reconciled. I will consider broader conceptions of rhetoric than those employed to date in studies of strategic manoeuvring. While rhetorical appeals, such as claims of persecution, can terminally polarize church-state arguments, they may also serve as means for recovering from dialectical derailment.