The increasing significance of ‘managerialism’ in contemporary forms of governance has been widely observed. This article demonstrates how this operates at the level of language. Specifically, the analysis postulates a new sociosemantic category of ‘Managing Actions’, encoding varying degrees of coerciveness. The paper discusses their salient role in texturing the ‘soft power’ of contemporary governance, constructing a form of ‘managed autonomy’ for the governed subject and helping to manage the complex networks of dispersed power through an indirect form of agency. (...) The analysis combines a corpus-based approach to critical discourse analysis with a political economic theory of transformations in the capitalist state. Drawing evidence from a corpus of UK education policy discourse, the analysis illustrates the managerialist form that governance takes under New Labour, while at the same time highlighting the subtle hegemony underlying this new ‘enabling’ technique of governance, which works by assuming, rather than winning, compliance. In terms of sociologically informed theories of language, this analysis goes some way towards formulating a possible ‘grammar of governance’. (shrink)

This article is an attempt to understand the increasing profile of complexity theory as a geography of dissemination. In the first part I suggest that complexity theory, itself a rhetorical hybrid, takes on new meanings as it circulates in and through a number of actor-networks and, specifically, global science, global business and global New Age. As complexity theory circulates in these networks, so it encounters new conditions, which generate new hybrid theoretical forms. In the second part of the article, I (...) consider how complexity theory might be interpreted as the emergence of a new structure of feeling in Euro-American societies, which frames the future as open and full of productivity. The conclusion offers some words of warning. (shrink)

The amount of personal data now collected through contemporary marketing practices is indicative of the shifting landscape of contemporary capitalism. Loyalty programs can be seen as one exemplar of this, using the ‘add-ons’ of ‘points’ and ‘miles’ to entice consumers into divulging a range of personal information. These consumers are subject to surveillance practices that have digitally identified them as significant in the eyes of a corporation, yet they are also part of a feedback loop subject to ongoing analysis. This (...) paper focuses on this analysis as the ‘cultural circuit’ of loyalty programs—the ongoing process of meaning-making in this form of contemporary marketing—as exemplary of what Nigel Thrift calls “soft capitalism”( 1997, 2005 ). Loyalty programs engage consumers in an ongoing ‘relationship’ with a corporation, yet it is one predicated on the collection and analysis of personal data in order to identify, maintain and increase profits from these consumer ‘relationships.’ This paper looks at ways of knowing, application and revision in the cultural circuit of loyalty program marketing as a form of reflexive marketing and raises concerns about consumer subjectivity in the context consumer culture that mediates much of contemporary experience. These technologies and practices continually adapt and adjust to strategically act toward consumers as a form of consumer surveillance based on an increasingly intensive and nuanced knowledge of their behaviours. (shrink)

Universities are subject to considerable changes as environmental pressures increasingly place their futures in question. As core sites of social scientific activity, it is important to understand not only why these changes are occurring, but their consequences for practices within universities. Without this and a concern with the future, their distinction and value as sites of activity are left to those whose instrumental practices are short-term and act according to apparent economic necessities. Frequently, explanations for this state of affairs focus (...) upon the problems of increasing management and bureaucracy, but remain relatively silent concerning the activities of academics. This article argues that there is an affinity between forms of academic professionalism and the managerialism we find in universities as an answer to the changing pressures to which they are subject. Both exhibit an individualism and separate knowledge from knowing. Overall, this detracts from the cultures of universities and how these contexts relate to the content of the work that is produced within them. (shrink)

Focusing on the film Fight Club, the article deals with how microfascism persists in the network society in spite of its public denial. Considering microfascism as a line of flight with respect to the social bond, it asks what happens to the project of subversion when power itself goes nomadic and when the idea of transgression is solicited by the new “spirit of capitalism”. It is argued that every social order has an obscene supplement that serves as the positive condition (...) of its possibility, and that increasing reflexivity today is accompanied by emerging nonsymbolic forms of authority. In this context, the article deals with the question of violence and relates this to the problematics of critique, flight and act in contemporary societies. (shrink)

Drawing on work done in the area of health services research, this article outlines a view of discourse analysis that approaches discourse as a co-accomplished process involving researcher and research-participant. Without losing sight of the analytical-critical-reflexive moments that have typified discourse analytical endeavours, this article explores a form of DA that moves from discourse as object to be collected and processed away from where it is practised, towards discourse as dynamically emerging reality shared by practitioner-participants and researchers, and as flexible (...) means to intervene in the quality and safety of care practices. The article begins with highlighting the productive potential of discourse research in health. The ethics informing this mode of DA, the article goes on to explain, is interested and trustful ‘entanglement’ with those who populate this field of practice and structure it with discourse. Elsewhere referred to as ‘experience-based enquiry’, the initiative to reframe discourse research as a mode of intervention involves keeping practitioners’ interpretations and analysts’ questions, critiques and conclusions in tension. The article argues that this approach capitalizes on the intrinsically reflexive, dialogic and emergent nature of discourse. To illustrate these issues, the article presents two case studies drawn from recent projects that have manifested these researcher and practitioner-participant dynamics. The article concludes that, as emergent practice, the analysis of discourse benefits from entanglement with the people and the contexts where discourse is produced. Here, analysis vacillates between a feedback device that enables both research participants and researchers to re-appraise their and each other’s practices, and a knowledge production device that generalizes about these practices and the changes to these practices that result from the research. (shrink)

This article introduces and develops the concept of trade narrative to understand how business sectors defend against public disapproval and the threat of increased regulation or removed subsidy. Trade narrative works by accumulating lists of benefits and occluding costs, and is created by consultants for economic interests organized via trade associations. This represents an under-analysed ‘policy-based evidence machine’, the aim of which is to format the discourses of the media and political classes about the contribution of the sector in ways (...) that frame political choice about what is thinkable and doable. In doing so it supports elite power by providing a relay for intra-elite communication. Using illustrations from privatized railways, banking and pharmaceuticals in the UK and US, the argument explores how the causal arrow runs in the opposite direction from that supposed in most discussion of discourse-economy relations in the field of cultural economy. (shrink)

Excellence is everywhere. At the heart of the performance‐centred, technocratic language of business, sport and the university, the ubiquity of excellence is accompanied by a transparency of effects that mean nothing but nevertheless manage to transform practices within and between all cultural and corporate institutions. Tracing the notion of excellence associated, in the nineteenth century, with culture and humanity, this paper addresses the implications of its usage in recent decades for ideas concerning the contemporary role and status of the university (...) in order to theorise the upheavals in social and economic thinking that underlie recent cultural transformations. (shrink)