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  1. Probability theory and perception of randomness: Bridging “ought” and “is”.Yanlong Sun & Hongbin Wang - 2011 - Behavioral and Brain Sciences 34 (5):271-272.
    We argue that approaches adhering to normative systems can be as fruitful as those by descriptive systems. In measuring people's perception of randomness, discrepancies between human behavior and normative models could have resulted from unknown properties of the models, and it does not necessarily lead to the conclusion that people are irrational or that the normative system has to be abandoned.
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  • Commentary/Elqayam & Evans: Subtracting “ought” from “is”.Natalie Gold, Andrew M. Colman & Briony D. Pulford - 2011 - Behavioral and Brain Sciences 34 (5).
    Normative theories can be useful in developing descriptive theories, as when normative subjective expected utility theory is used to develop descriptive rational choice theory and behavioral game theory. “Ought” questions are also the essence of theories of moral reasoning, a domain of higher mental processing that could not survive without normative considerations.
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