The aim of this article is to develop a phenomenological analysis of pretense. In different forms of pretense, something we take to be fictive is somehow transposed into a context that we experience as real. Due to this ‘transposition’, the context itself, under certain respects, becomes unreal or fictional. When we ‘live’ in a pretense context, we bracket or conceal what we take for real. Departing from both meta-representational and simulationist approaches, the phenomenological interpretation of pretense is developed based, on (...) the one hand, on the analysis of the role of perceptual and, on the other hand, on the inquiry into the central moments making up the sociality of pretense. In relation to the intersubjective/social nature of pretense and to reassessment of the relation between ‘being’ and ‘appearing’, which result from the analysis of the role of perceptual, different forms of perspectival flexibility that are actualized in pretense will be discussed. (shrink)