This article commemorates the fiftieth anniversary of The Sociological Imagination by recalling, renewing and updating C. Wright Mills’ pledge to expand a politically aware, self-reflective and publicly accessible intellectual culture between aestheticism and scientism. We begin by sketching how Mills’ ‘bifocal’ vision of the translation between the close-up perspective on personal milieus and the longer view of social structures contrasts with recent calls for a public sociology which would sustain its professional legitimacy while reviving its critical conscience. To illustrate this (...) point, we argue that his project can be reframed in a way that ‘provincializes’ the universalizing claims and scientific aspirations of much of North American sociology by exposing its imperial unconscious in pre- and post-war movements toward the professionalization and scientization of knowledge. Here our focus turns to the prospects for a ‘sociology of empire’ to trace imperial forms which are symptomatically manifested both in the discipline’s assumptions about historical progress and in Mills’ critique of these assumptions. Finally, with an example from the history of British colonialism in Egypt, we show how, despite its blindspots, Mills’ vision of the sociological imagination implicitly projects an alternative ‘sociological map’ with distinct vantage points that can account for the changing cultural tasks of our time, especially concerning how collectives of human and non-human agents are unequally mediated within networks of power. We conclude by revisiting Mills’ distinctive approach to ‘the craft of sociology’, considered more as a prayer than a profession, and undertaken more as a personal and political calling than as career. (shrink)