Members of modern, digital societies experience a tremendous number and diversity of stimuli from sources such as computers, televisions, other electronic media, and various forms of advertising. In this paper, I argue that the presence of a wide range of stimulating items in modern societies poses a special risk to the welfare of members of modern societies. By considering the set of modern stimuli in a more comprehensive way than normative theorists have done so far—as part of a complex system (...) with which members of modern societies cannot reasonably avoid interacting—we can see why the perceptual and informational spaces in which modern life occurs can be sources of disvalue for members of modern societies. This seems true even though the technological innovations that produce these stimuli add great value to the lives of members of modern societies. (shrink)