The evaluative conditioning effect refers to the change in the liking of a neutral stimulus due to its pairing with another stimulus. We examined whether the extinction rate of the EC effect is moderated by feature-specific attention allocation. In two experiments, CSs were abstract Gabor patches varying along two orthogonal, perceptual dimensions. During the acquisition phase, one of these dimensions was predictive of the valence of the USs. During the extinction phase, CSs were presented alone and participants were asked to (...) categorise the CSs either according to their valence, the perceptual dimension that was task-relevant during the acquisition phase, or a perceptual dimension that was task-irrelevant during the acquisition phase. As predicted, explicit valence measures revealed a linear increase in the extinction rate of the EC effect as participants were encouraged to assign attention to non-evaluative stimulus information during the extinction phase. In Experiment 1, Affect Misattribution Paradigm data mimicked this pattern of results, although the effect just missed conventional levels of significance. In Experiment 2, the AMP data revealed an increase of the EC effect if attention was focused on evaluative stimulus information. Potential mechanisms to explain these findings are discussed. (shrink)

ABSTRACTWe tested the response dynamics of the evaluative priming effect using a mouse tracking procedure that records hand movements during the execution of categorisation tasks. In Experiment 1, when participants performed the evaluative categorisation task but not the non-evaluative semantic categorisation task, their mouse trajectories for evaluatively incongruent trials curved more toward the opposite response than those for evaluatively congruent trials, indicating the emergence of evaluative priming effects based on response competition. In Experiment 2, implementing a task-switching procedure in which (...) evaluative and non-evaluative categorisation tasks were intermixed, we obtained reliable evaluative priming effects in the non-evaluative semantic categorisation task as well as in the evaluative categorisation task when participants assigned attention to the evaluative stimulus dime... (shrink)

ABSTRACTFeelings and cognitions influence judgment through attribution. For instance, the attribution of positive feelings and cognitions to a stimulus leads to a positive judgment of that stimulus. We examined whether misattribution is moderated by the applicability of a distractor to the judgment question. For instance, when are people more likely to attribute to a target person the affective and cognitive experiences triggered by a kitten – when trying to judge the person’s cuteness or trustworthiness? The kitten triggers experiences specifically relevant (...) to cuteness, but people might more easily suspect the kitten’s potential influence when judging cuteness rather than trustworthiness. Using the Affect Misattribution Procedure, we found that applicability increases the effect of misattribution on valenced judgments. The results emphasise the importance of specific information in attribution and suggest that high applicability of distractors to the judgment question d... (shrink)

The evaluative priming paradigm aims to uncover the processes underlying evaluations. For this purpose, this paradigm presents a sequence of two or more stimuli varying on the valence dimension to which participants must provide a response. The “standard” evaluative priming effect is a relative facilitation of the required responses in congruent trials compared to incongruent trials. The following thesis argues that this evaluative priming effect depends on prime-target similarity, with higher similarity between prime and target leading to larger priming effects. (...) Part one of this thesis presents a meta-analysis of existing data, which tests evidence for the impact of similarity on evaluative priming effects. This reanalysis is based on the assumption that positive information is overall more similar to other positive information than negative information is to other negative information. Thus, this analysis compares effects of positive and negative prime-target pairs. The results confirm that positive prime-target pairs elicit stronger priming effects than negative prime-target pairs. This analysis involves a broad sample of stimuli and designs which supports the generalizability of this finding. However, the results are also in line with alternative interpretations attributing the valence asymmetries to other effects caused by valence. The following four experiments manipulate similarity either by selecting prime-target pairs based on pre-ratings or by presenting identical and non-identical prime-target pairs. All four experiments show that similar prime-target pairs create larger priming effects than dissimilar prime-target pairs. These findings have implications for our understanding of the evaluative priming paradigm, the use of evaluative priming as a measure of attitudes, and the conceptualization of the evaluative system. These implications will be discussed. (shrink)