Switch to: References

Add citations

You must login to add citations.
  1. A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility.Wenbin Sun & Rahul Govind - 2020 - Journal of Business Ethics 176 (1):89-109.
    The traditional understanding of corporate social responsibility (CSR) has largely been focused on its downstream performance implications, particularly its associations with firms’ customer market metrics such as customer loyalty, customer satisfaction and customer co-creation as well as financial ones such as firm value, return on assets etc. However, given the close relationship between CSR and marketing that literature has identified, it is surprising that the relationship between a focal upstream construct, i.e. the marketing function’s power within a firm and the (...)
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark  
  • The influence of cooperative relations of small businesses on environmental protection intensity.Sonia Benito-Hernández, Manuel Platero-Jaime & Pablo Esteban-Sánchez - 2016 - Business Ethics: A European Review 25 (4):416-439.
    This study examines the relationship between cooperative business relations in small businesses and environmental protection, one of the most important policies of social responsibility in manufacturing. We reviewed the literature and carried out an empirical study of 930 small manufacturing firms in Spain. Results indicate that small businesses that maintain and improve their cooperative relations through business networking with universities, competitors, suppliers and customers spend more on environmental protection. The managerial, practical, research and policy implications of the obtained research findings (...)
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark   4 citations