The present paper is a response, of sorts, to the challenges of the coronavirus pandemic (COVID) and lockdown that we all must face. We have an idea of what doctors, nurses, teachers, among many of the other professions, do for the general public, but one may ask whether there is something substantial that philosophers and ethicists can offer in these circumstances. The thesis of this paper is that the stoic attitude towards times of trouble and the pragmatist way of finding (...) out what is possible to elevate the quality of living against all odds, if skilfully interwoven, could be an important tool in keeping mental health in good shape and, additionally, could contribute to the cultural scene at large. If this is the case, stoic pragmatists can indeed offer an interesting example of practical philosophy for many audiences, especially during the pandemic lockdown and, perhaps, for other serious difficulties or problems. To be effective in delivering their message, stoic pragmatists, as most with philosophers today, should enrich their textual and oral modes of traditional transmission of knowledge and become digital-culture public intellectuals that can recognize and reach more general audiences by, among other things, visual modes of digital communication. (shrink)