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  1. Deception in Research Is Morally Problematic … and so too Is Not Using It Morally: Reply to Open Peer Commentaries on “The Use of Deception in Public Health Behavioral Intervention Trials: A Case Study of Three Online Alcohol Trials”.Jim McCambridge, Kypros Kypri, Preben Bendtsen & John Porter - 2014 - American Journal of Bioethics 14 (1):W9 - W12.
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