This article addresses the problematic perspectives of drone culture. In critiquing focus on the drone’s apparent ‘autonomy’, it argues that such devices function as part of a socio-technical network. They are relational parts of human–machine interaction that, in our changing geopolitical realities, have a powerful influence on politics, reputation and warfare. Drawing on Žižek’s conception of parallax, the article stresses the importance of culture and perception in forming the role of the drone in widening power asymmetries. It examines how perceptions (...) of autonomy are evoked by drones, to claim that this misperception is a smokescreen that obscures the relational socio-technical realities of the drone. The article therefore argues that a more critical culture of the drone emerges by shifting the focus and perception from autonomy to anonymity. This allows us to engage more fully with the distributed agency and decision-making that define how drones are developed and deployed. Rather than focusing on the drone as a singular, fetishised, technical object, a relational approach to the drone assemblage is proposed that highlights the competing human interests that define and resist drones in global politics and culture. (shrink)

The thesis introduces and criticizes the discourse on technology, with a specific reference to the concept of AI. The discourse on AI is particularly saturated with reified metaphors which drive connotations and delimit understandings of technology in society. To better analyse the discourse on AI, the thesis proposes the concept of “Expected AI”, a composite signifier filled with historical and sociocultural connotations, and numerous referent objects. Relying on cultural semiotics, science and technology studies, and a diverse selection of heuristic concepts, (...) the thesis delves beneath the surface of AI discourse and demonstrates the hidden political, social, cultural, and ecological dangers of AI. The entanglement of the discourse(s) with (science) fiction, folklore, myth, and religion impacts how AI is perceived and received, as well as the expectations to AI-enabled technologies now and in the future. The thesis also proposes a more ethical and comprehensive ontological model for AI systems. The model describes AI systems as complex figurations, considering their socio-material organisation, global economic-material becoming, and impact on the environment, social institutions, and the semiosphere. The dissertation argues that AI should be understood not just as an object or sociotechnical system, but as its entire product chain encompassing people and cultures, as well as the used resources and impact (both material-ecological and semiotic) on a planetary scale. (shrink)