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  1. Guest Editors’ Introduction: Ethical Management of Intangible Assets in Contemporary Organizations.Rossella C. Gambetti, T. C. Melewar & Kelly D. Martin - 2017 - Business Ethics Quarterly 27 (3):381-392.
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  • Discursive Construction of Corporate Identity Through Websites: An Intercultural Perspective on the Commercial Banks of the United States and China.Heng Fu & Huifen Zhu - 2022 - Frontiers in Psychology 13.
    With the assistance of the corpus analysis tool Wmatrix 4.0, this paper analyzes the semantic categories of the top 10 commercial banks of China and the United States to figure out their social-cultural behavior in the Internet business context. It is discovered that both common and distinctive identities were constructed: the common identities include the professional financial service provider, responsible corporation for employees, and relevant communities with environmental and social consciousness, while the distinctive identities are manifested in the communication strategy, (...)
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