The state of recent as well as older research on social ontology suggests a paradigmatic approach, according to which it is our consciousness that must provide the framework for conceptualising the social. I, however, argue that Wittgenstein’s treatment of rule-following opens up a new horizon for the ontology of the social. The fact that the rules of our language are social in nature and that we need not be aware of them in order to follow them shifts the problem to (...) what lies behind consciousness. The ontological conceptualisation of the social must focus on our implicit knowledge instead, which is always an enabling condition for our consciousness: for we share some of this implicit knowledge with others, as can be seen from Wittgenstein and the case of language. (shrink)