Using a base of philosophical athropology, this article suggests that an ethical analysis of persuasion must include not just the logic human response, but culture and experience as well. The authors propose potential maxims for ethical behavior in advertising and public relations and applies them to two case studies, political advertising and the Bridgestone/Firestone controversy.

Contemporary theological anthropology is now almost united in its opposition toward concepts of the abstract individual. Instead there is a strong preference for concrete concepts, which locate individual human being in historically and socioculturally contingent contexts. In this paper I identify, and discuss in detail, three key themes that structure recent theological opposition to abstract concepts of the individual: (1) the idea that individual human beings are constituted in part by their relations with their environments, with other human beings, and (...) with God; (2) the idea that individual human beings are unique entities; (3) the idea that individual human beings cannot be conceptualized in atemporal terms. Subsequently, I seek to demonstrate that theories of embodied cognition offer broad, if not unconditional, support for the concept of the concrete individual. As such, I suggest, theories of embodied cognition provide a valuable resource for dialogue between contemporary science and theological anthropology. (shrink)

Abstract.In contradistinction to the contemporary human sciences, recent theological accounts of the individual‐in‐relation continue to defend the concept of the singular continuous self. Consequently, theological anthropology and the human sciences seem to offer widely divergent accounts of the sense of self‐fragmentation that many believe pervades the modern world. There has been little constructive interdisciplinary conversation in this area. In this essay I address the damaging implications of this oversight and establish the necessary conditions for future dialogue. I have three primary (...) objectives. First, I show how the notion of personal continuity acquires philosophical theological significance through its close association with the concept of personal particularity. Second, through a discussion of contemporary accounts of self‐multiplicity, I clarify the extent of theological anthropology's disagreement with the human sciences. Third, I draw upon narrative accounts of identity to suggest an alternative means of understanding the experiential continuity of personhood that maintains the tension between self‐plurality, unity, and particularity and thereby reconnects philosophical theological concerns with human‐scientific analyses of the human condition. Narrative approaches to personhood are ideally suited to this purpose, and, I suggest, offer an intriguing solution to understanding and resolving the problem of self‐fragmentation that has caused recent theological anthropology so much consternation. (shrink)

Traditionally, metaphysical notions of self and other presuppose a dualism that underlies much of Western philosophy. This dualism is opposed by accounts of self and other in recent continental philosophy and classical Chinese philosophy, which I compare. I argue that the self is seen in continental and Chinese thought as embedded in relations and language, and not as transcendent or prior in the metaphysical sense to them. I argue for this by focussing on three themes: self and language, self as (...) relational and embedded in the world or contextual environment, and self and the particular other. These three themes show that the complexity and dynamic of the self-other relation is much more realistically conveyed by continental and classical Chinese thought than by the traditional metaphysical account. (shrink)