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  1. Experiences of Embedding Long-Term Thinking in an Environment of Short-Termism and Sub-Par Business Performance: Investing in Intangibles for Sustainable Growth.Kosheek Sewchurran, Johan Dekker & Jennifer McDonogh - 2019 - Journal of Business Ethics 157 (4):997-1041.
    This paper presents a case study of the South African operation of a logistics company, operating in a context of short-termism and under-performance. Frustration with managing in this context, and concern that this environment might erode the customer value proposition, prompted an exploration of the question: “How can the business prioritise its investment in intangibles to support sustainable growth in an environment of short-termism and sub-par business performance?” The study followed an inductive grounded theory approach and began with an exploration (...)
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