In recent debates in moral psychology and literary Darwinism, several authors suggested that narrative art plays a significant role in the process of the social learning of moral norms, functioning as storage of locally salient moral information. However, an integrative view, which would help explain the inner workings of this morally educative function of narrative art, is still lacking. This paper provides such a unifying theoretical account by bringing together insights from moral psychology, educational sciences, cognitive/evolutionary narratology, and cultural evolution. (...) A study of contemporary American rap music is included to showcase the benefits of this integrative approach in the context of one particular type of narrative art. (shrink)