This study is concerned with the moral dilemma that stems from the digital manipulation of magazine ads to render models thinner. Exposure to the "thin ideal" has been linked to such damaging psychological responses as body dissatisfaction, loss of self-esteem, and ultimately to disordered eating behaviors. However, the artistic freedom of photo editors is a cherished value that conflicts with the concern for public health. Findings suggest that, although aware of the prevalence of digital editing, readers disapprove of its use (...) in rendering models thinner, and judge it to be unethical and unfair. Findings are discussed with regard to the role of education in helping readers discount manipulated images. (shrink)