Flexibility in conceptual projection constitutes one of the most challenging issues in the embodiment and conceptual metaphor literatures. We sketch a theoretical proposal that places the burden of the explanation on attentional dynamics in interaction with mental models in working memory that are constrained to be maximally coherent. A test of this theory is provided in the context of the conceptual projection of time onto the domain of space. Participants categorized words presented at different spatial locations (back–front, left–right) as referring (...) to the past or to the future. Responses were faster when the irrelevant word location was congruent with the back–past, front–future metaphoric mapping. Moreover, when a new highly task-relevant spatial frame of reference was introduced, it changed the projection of past and future onto space in a way that was congruent with the new frame (past was now projected to left space and future to right space), as predicted by the theory. This study shows that there is substantial flexibility in conceptual projection and opens a venue to study metaphoric variation across tasks, individuals, and cultures as the result of attentional dynamics. (shrink)

The language of emotions is culturally conditioned and a conceptualization of emotions is determined by the value systems adopted in given cultures, as well as by personal experiences in recognizing, valuing, and communicating those emotions. It is believed that sometimes certain emotions have no lexical equivalents in particular languages. Even within one culture and one language, we can observe a gray area in the meaning of terms from this field. This is not surprising, given the subjective perception of the world (...) by each member of a specific community, as well as the multitude of emotions themselves. Although most information about other people’s emotions comes to the recipients through language, talking or writing about them is not simple. Emotions are among the concepts that are not very clearly delineated in our experience and therefore other, more comprehensible concepts, such as spatial orientations or objects, should be used when referring to them. In the novel The Slynx by Tatyana Tolstaya, emotions are conceptualized and represented for instance by liquids, small animals, natural forces, and substances with some specific taste (sour, bitter, etc.). Our goal was to figure out which emotions and their linguistic instantiations are only typical for the Russian language and which ones would fall in the universal category. The paper will focus on the description and the way emotions are conceptualized from a cognitive linguistic perspective, drawing on CMT (Conceptual Metaphor Theory), conceptual metonymies, and cognitive models. (shrink)

There has been a longstanding interest in discovering or uncovering resemblances among what are ostensibly diverse religious schemas by employing a range of methodological approaches and tools. However, it is generally considered a problematic undertaking. Jonathan Z. Smith has produced a large body of work aimed at explicating this and has tacitly based his model of comparison on metaphor, which is traditionally understood to connote similarity between two or more things, as based on a linguistic or pragmatic assessment. However, another (...) possible approach is cognitive. George Lakoff and Mark Johnson have championed the view of “conceptual metaphor,” which regards metaphor as being pervasive not only in language, but also in thought and action. Indeed, according to them, it basically structures our conceptual operations and hence views of the world through partially mapping knowledge across ontological domains, generally from the concrete to the abstract. I shall argue that a similar mechanism can fruitfully be applied to comparing religious schemas, as based on the postulated relationship between the domains of human and divine, physical and abstract, and as realized through expressions of journeying and reflection. (shrink)

In this essay, I challenge the use of Conceptual Metaphor Theory in the premodern Chinese setting. The dominant, implicit assumption in the literature is that conclusions reached by CMT on the ways in which cognition operates can be applied in toto and without qualification onto the makers of classical Chinese texts. I want to challenge this assumption and argue that textual evidence from premodern Chinese points to a different cognitive process. Differences in the use and conceptualization of image-based thinking as (...) well as differences in the understanding of the relationship between words, images, and the world reveal a different cognitive process. However, I do not wish to argue for a total abandonment of the insights of CMT. Rather, I call for the need to properly qualify its findings in light of premodern Chinese use and conceptions of image-based language. (shrink)

This work presents two theoretical challenges to Conceptual Metaphor Theory (CMT). The first argument shows CMT’s foundational _Conceptual Claim—_that abstract concepts are necessarily structured by concrete concepts—entails the blurring of the literal–figurative distinction, which calls into question the legitimacy of standard methods of metaphor identification used in CMT. The second argument aims at the _Linguistic Claim—_that conceptual metaphors are necessary for metaphorical language—by showing that conceptual metaphors are neither necessary nor sufficient for linguistic metaphors and that, therefore, the existence of (...) conceptual metaphors cannot be validly inferred from the presence of their linguistic counterparts. In light of the arguments put forward, the CMT theorist is forced to accept one of four options: (A) hold on to both the Conceptual Claim and Linguistic Claim, by adequately addressing problems presented here, (B) discard the Conceptual Claim and give up the theory, (C) discard both claims and give up the theory, or (D) accept the Conceptual Claim but reject the Linguistic Claim and abandon the methods of discovering conceptual metaphors through analysis of figurative language. I argue that the only tenable option is D. (shrink)

Studies based on the Contemporary Theory of Metaphor (Lakoff & Johnson, 1980, 1999) usually identify conceptual metaphors by analysing linguistic expressions and creating a post hoc interpretation of the findings. This method has been questioned for a variety of reasons, including its circularity (Müller, 2008), lack of falsifiability (Vervaeke & Kennedy, 1996, 2004), and lack of predictive power (Ritchie, 2003). It has been argued that CTM requires additional constraints to improve its applicability for empirical research (Gibbs, 2011; Ritchie, 2003). This (...) paper sets out to propose additional methodological structure to CTM, a theory of conceptual metaphor in which much of abstract thought is generated by metaphorical mapping from embodied experience (Ruiz de Mendoza Ibáñez & Pérez Hernández, 2011). Introducing Objectification Theory defined by Szwedek (2002, 2007, 2011) ameliorates a number of methodological issues in CTM. First, the embodiment claim of CTM in its current form cannot be empirically proven incorrect (Vervaeke & Kennedy, 2004) as any mapping within it is possible (although only some actually happen). Objectification introduces pre-metaphorical structure of the kind suggested by Glucksberg (2001), constraining source and target domain selection, predicting which mappings are more likely to happen. Second, while many claim that metaphors trace back to a literal concept based on embodied physical experience (Gibbs, Costa Lima, & Francozo, 2004), it is unclear what criteria are used to define „physical”. Metaphorical domains are often described using the terms „abstract” and „concrete”, Objectification proposes objective criteria for deciding whether a concept is experientially grounded. Finally, Objectification provides grounds for introducing a hierarchical framework for metaphor typology, preventing post-hoc addition of metaphor types if and when suitable for the explanation of a phenomenon; thus increasing the consistency of the CTM framework, both internally and with other cognitive science disciplines. This thesis focuses on providing evidence for Objectification Theory and identifying its applications in metaphor and gesture research. (shrink)