Changing preferencesis a phenomenonoften invoked but rarely properlyaccounted for. Throughout the history of the social sciences, researchers have come against the possibility that their subjects’ preferenceswere affected by the phenomenato be explainedor by otherfactorsnot taken into accountin the explanation.Sporadically, attempts have been made to systematically investigate these in uences, but none of these seems to have had a lasting impact. Today we are still not much further with respect to preference change than we were at the middle of the last (...) century. This anthology hopes to provide a new impulse for research into this important subject. In particular, we have chosen two routes to amplify this impulse. First, we stress the use of modellingtechniquesfamiliar from economicsand decision theory. Instead of constructing complex, all-encompassing theories of preference change, the authors of this volume start with very simple, formal accounts of some possible and hopefully plausible mechanism of preference change. Eventually, these models may nd their way into larger, empirically adequate theories, but at this stage, we think that the most importantwork lies in building structure.Secondly,we stress the importance of interdisciplinary exchange. Only by drawing together experts from different elds can the complex empirical and theoretical issues in the modelling of preference change be adequately investigated. (shrink)

In their recently published book Nudge (2008) Richard H. Thaler and Cass R. Sunstein (T&S) defend a position labelled as ‘libertarian paternalism’. Their thinking appeals to both the right and the left of the political spectrum, as evidenced by the bedfellows they keep on either side of the Atlantic. In the US, they have advised Barack Obama, while, in the UK, they were welcomed with open arms by the David Cameron's camp (Chakrabortty 2008). I will consider the following questions. What (...) is Nudge? How is it different from social advertisement? Does Nudge induce genuine preference change? Does Nudge build moral character? Is there a moral difference between the use of Nudge as opposed to subliminal images to reach policy objectives? And what are the moral constraints on Nudge? (shrink)

This paper revisits Richard Hare's classical and much discussed argument for preference utilitarianism, which relies on the conception of moral deliberation as a process of thought experimentation, with concomitant preference change. The paper focuses on an apparent gap in Hare's reasoning, the so-called No-Conflict Problem. A solution to this difficulty which was proposed in is re-examined and shown to lead to a number of difficulties. The paper therefore also considers an alternative idea, due to Daniel Elstein. This new proposal may (...) well turn out to be the best way of filling the gap in Hare's argument. The paper also examines whether the gap is there to begin with: The problem should perhaps be dissolved rather than solved. This suggestion goes back to an idea of Zeno Vendler. Unfortunately, it turns out that Vendler's move does not save Hare from criticism: It does dissolve the No-Conflict Problem, but at the same time it gives rise to another, potentially more serious difficulty. (shrink)

Authorized Polish translation of Rabinowicz, Wlodek "Preference utilitarianism by way of preference change?" In: Grüne-Yanoff, Till and Hansson, Sven Ove, 'Preference change: approaches from philosophy, economics and psychology.' Theory and decision library A. Springer, Dordrecht, Netherlands, pp. 185-206. ISBN 9789048125920. Translated by Krzysztof Saja.