This paper addresses a small but important subset of the challenges to ethical behaviour that face senior university administrators in their daily work, namely, errors in moral judgment which arise from over-identification and loyalty to the institution. The domain and precipitating factors are not unique to universities but may be more intensely experienced due to two features of the traditional public and private not-for-profit university that are unique. These features include the historical nature and purpose of a university and the (...) role of the university professor in the production and dissemination of knowledge. (shrink)