The field of journalism has experienced recent upheavals caused in part by shifts in technology, economic challenges, and questions about the concept of truth telling. This study compares the new version of the Society of Professional Journalists’ Code of Ethics with its 1996 version in an effort to determine how journalists who embrace the ethos of a profession have responded to these challenges, as reflected in the standards and practices outlined in their code. A framework for systematically reading codes is (...) offered. The changes are examined in light of relevant moral theories. (shrink)

ABSTRACTAdvertising and public relations executives claim the rules for ethical practices are changing. On the basis of 29 in-depth interviews with advertising and public relations executives, and an analysis guided by identity theories and moral justifications, new insights address the most pressing issues faced today, greater opportunities to behave unethically, and the lack of ethics training received. Some of the executives perceive a personal responsibility to be ethical, whereas others adopted a self-interested attitude by suggesting it’s the publishers’ or consumers’ (...) responsibility to make ethical decisions. Emerging marketing practices have increased the need for more ethics training and more sophisticated perspectives on professionalism and virtuous behavior that are also flexible enough to apply to envelope-pushing strategies. (shrink)

Video news releases (VNRs) have been criticized when they are used within a newscast without source disclosure because they violate ethical codes related to transparency and consumers' “right to be informed” by whom they are being persuaded. In an experiment, we show how increased persuasion knowledge about VNRs is positively related to beliefs in news commercialization, beliefs in VNR inappropriateness without disclosure, and support for disclosure of VNR material. We suggest that increased knowledge about VNRs without source disclosure measures might (...) harm messages that are not employing the tactic (“false positives”) and lead to a general distrust of all media. (shrink)

Publicity may be considered “covert marketing” when the audience believes the message was created by an independent source rather than the product marketer. We focus on one form of publicity—video news releases —which are packaged video segments created and provided for free by a third party to the news organization. VNRs are usually shown without source disclosure. In study one, viewers’ beliefs about and perceptions of credibility in a news story are altered when they acquire persuasion knowledge about VNRs and (...) learn that the source of the story was an unedited VNR. Study two results show similar patterns despite the fact that source disclosure of the story was provided on screen. Importantly, the perceived ethics of VNRs impact perceptions of credibility. (shrink)

As a leading measure of journal quality, acceptance rates of journals can influence faculty recruitment, salary, tenure and promotion decisions; subscription decisions; and authors’ intention to submit manuscripts. Recent literature from both the Communication and Hospitality Management disciplines suggests that there are wide differences in the formulas used by editors to calculate acceptance rates. Because differing methods of acceptance rate calculation potentially impact significant decisions, a universally accepted and applied standard could be developed. A normative standard, grounded in a specific (...) core ethical principle, is generally preferable to a nonfoundational approach. Two primary approaches to the study of ethics have prevailed through time, teleological ethics with a focus on consequences as represented by Mill’s Utilitarian ideals and deontological ethics with a focus on duty as represented by Kant’s Categorical Imperative. This analysis applies these two ethical frameworks, utility and duty, to the journal editors’ dilemma of finding a common, normative method to calculate acceptance rates. (shrink)

ABSTRACTThis paper offers a framework for ethical analysis of reputation management practices. First, it outlines various articulations of the ethos of digital-age reputation defense as advanced by...

The introduction of digital communication technologies has resulted in the emergence of transparency as a journalistic norm. Often termed the “new objectivity,” transparency has been viewed as central to restoring trust in journalism. Not surprisingly, news organizations have claimed they have introduced transparency measures that enable audiences to look behind the curtain of news production. We, however, argue that such efforts primarily involve technological features that are institutionally mandated with little involvement from journalists. That is, transparency in journalism has been (...) digitally outsourced to technology, a development that disconnects journalists from considering and implementing transparency in their work. (shrink)

ABSTRACTThis article poses the following questions: Do digital intermediaries have a duty to prevent or ameliorate harm to victims of vile speech? Or do they have a duty to ensure that as much speech as possible gets published on their platforms? To dissect this dilemma, this article offers ethical rationales behind these competing goals. The rationale for promoting speech is founded on a concern for the facilitation of discourse democracy, while the rationale for preventing harm is based on a concern (...) for human dignity. The article concludes by discussing issues of accountability in digital intermediaries’ self-regulatory regimes. (shrink)

Many news organizations invite readers to post online comments to news stories. Comments may get posted automatically and most are signed with pseudonyms. Many are insensitive, even rude, and use speculation and language that would be rejected if written by a staff member or in a letter to the editor. Are news organizations holding true to their ethical guidelines when they publish anonymous reader comments on their Web sites while rejecting them for their hard-copy editions?

This article utilizes Aristotelian and Kantian philosophies to probe the social responsibilities of internet intermediaries that in one way or another assist and promote suicide. Striking a balance...

In the United States, social media organizations are not legally liable for what users do or say on their platforms and are free to regulate expression in any way they see fit. As a result, dark co...

ABSTRACTThis article critically analyzes the ethics of Coca-Cola’s public relations strategies through the lens of corporate social responsibility, issue management, and moral legitimacy. Corporate legitimacy is essential for corporate survival and, in today’s complex environment, expectations for legitimacy have shifted. Corporations are called on to consider their roles in the context of the greater good. These changes call for an examination of what constitutes ethical communication for public relations practitioners. While theoretical advancements in the area of ethics sketch the landscape (...) for providing for greater transparency in what the aims of organizations should be in providing for ethical communication, more needs to be done to examine the specific content of this communication. Toward this end, the authors seek to extend conversations and draw from Habermas’s theories of communicative action and Principle U to propose a new direction for evaluating public relations ethics. (shrink)

Drawing upon contemporary virtue ethics theory, The Model of The Principled Advocate and The Pathological Partisan is introduced. Profiles are developed of diametrically opposed archetypes of public relations and advertising practitioners. The Principled Advocate represents the advocacy virtues of humility, truth, transparency, respect, care, authenticity, equity, and social responsibility. The Pathological Partisan represents the opposing vices of arrogance, deceit, secrecy, manipulation, disregard, artifice, injustice, and raw self-interest. One becomes either a Principled Advocate or a Pathological Partisan by habitually enacting or (...) embodying the virtues or vices in the context of professional practices. (shrink)

Journalistic codes of ethics from 55 countries were analyzed for their discussions of errors and corrections. The sample includes codes from press councils, broadcast media outlets, newspa...

This paper explores the use of video news releases (VNRs) without source disclosure from legal and ethical perspectives. In light of current regulatory debates regarding VNRs, the paper first examines whether journalists' use of corporate VNRs without source disclosure violates FCC regulations. It then questions the ethics of using such VNRs by examining the current code of ethics for both the public relations practitioners creating VNRs and the news organizations airing them. The paper uses the ethical construct of transparency to (...) further examine the ethics of VNR production and exhibition without source disclosure. It finds that regardless of whether the use of VNRs without source disclosure violates current sponsorship rules, the use of such VNRs not only violates codes of ethics but also transparency, which includes values such as accountability, credibility, trust, respect, truth and honesty, reason, freedom, dignity, and duty. (shrink)