The development of the Universal Declaration of Ethical Principles for Psychologists has sparked debate about its applicability to cultural groups around the globe. Focusing on the principle of respect espoused in the Declaration, this article uses examples largely drawn from the indigenous Ma-ori culture of Aotearoa/New Zealand, to highlight how the ethical imperatives espoused by the Declaration may conflict with the perspectives of M?ori. A discussion of actions denoting respect is given from a M?ori perspective. Distinctions between the ethical expectations (...) the discipline of psychology and Ma-ori have of psychological practitioners are also addressed. (shrink)