There is convergence among researchers of the ‘Big Five’ personality traits taxonomy, that the dimension of conscientiousness best explains differences in work performance. This research is a literature review on the interrelationship between certain traits of the conscientiousness dimension and human virtues, or character traits. It also analyzes whether or not it is rational to argue that the continuous improvement culture enhances the exercise of these character traits. The personal effort to develop one's conscientiousness enriches one's character or way of (...) being, and this development is a consequence of character moulding through an intellectual and willful effort enabling one not only to develop personal habits but also to improve task performance. Continuous improvement culture, on the one hand, should provide a work environment where employees can practice virtues, including those contained in conscientiousness. On the other hand, the requirement is that continuous improvement culture should be developed in an environment that respects the freedom and purpose of the individual. (shrink)