This article reviews research on counterfactual, social, and temporal comparisons and proposes a Reflection and Evaluation Model (REM) as an organizing framework. At the heart of the model is the assertion that 2 psychologically distinct modes of mental simulation operate during comparative thinking: reflection, an experiential (“as if”) mode of thinking characterized by vividly simulating that information about the comparison standard is true of, or part of, the self; and evaluation, an evaluative mode of thinking characterized by the use of (...) information about the standard as a reference point against which to evaluate one’s present standing. Reflection occurs when information about the standard is included in one’s self-construal, and evaluation occurs when such information is excluded. The result of reflection is that standard–consistent cognitions about the self become highly accessible, thereby yielding affective assimilation; whereas the result of evaluation is that comparison information is used as a standard against which one’s present standing is evaluated, thereby yielding affective contrast. The resulting affect leads to either an increase or decrease in behavioral persistence as a function of the type of task with which one is engaged, and a combination of comparison-derived causal inferences and regulatory focus strategies direct one toward adopting specific future action plans. (shrink)

Shannon’s information theory has been a popular component of first-order cybernetics. It quantifies information transmitted in terms of the number of times a sent symbol is received as itself, or as another possible symbol. Sent symbols were events and received symbols were outcomes. Garner and Hake reinterpreted Shannon, describing events and outcomes as categories of a stimulus attribute, so as to quantify the information transmitted in the psychologist’s category (or absolute judgment) experiment. There, categories are represented by specific stimuli, and (...) the human subject must assign those stimuli, singly and in random order, to the categories that they represent. Hundreds of computations ensued of information transmitted and its alleged asymptote, the sensory channel capacity. The present paper critically re-examines those estimates. It also reviews estimates of memory capacity from memory experiments. It concludes that absolute judgment is memory-limited and that channel capacities are actually memory capacities. In particular, there are factors that affect absolute judgment that are not explainable within Shannon’s theory, factors such as feedback, practice, motivation, and stimulus range, as well as the anchor effect, sequential dependences, the rise in information transmitted with the increase in number of stimulus dimensions, and the phenomena of masking and stimulus duration dependence. It is recommended that absolute judgments be abandoned, because there are already many direct estimates of memory capacity. (shrink)

Purpose – The purpose of this paper is to examine the popular “information transmitted” interpretation of absolute judgments, and to provide an alternative interpretation if one is needed. Design/methodology/approach – The psychologists Garner and Hake and their successors used Shannon’s Information Theory to quantify information transmitted in absolute judgments of sensory stimuli. Here, information theory is briefly reviewed, followed by a description of the absolute judgment experiment, and its information theory analysis. Empirical channel capacities are scrutinized. A remarkable coincidence, the (...) similarity of maximum information transmitted to human memory capacity, is described. Over 60 representative psychology papers on “information transmitted” are inspected for evidence of memory involvement in absolute judgment. Finally, memory is conceptually integrated into absolute judgment through a novel qualitative model that correctly predicts how judgments change with increase in the number of judged stimuli. Findings – Garner and Hake gave conflicting accounts of how absolute judgments represent information transmission. Further, “channel capacity” is an illusion caused by sampling bias and wishful thinking; information transmitted actually peaks and then declines, the peak coinciding with memory capacity. Absolute judgments themselves have numerous idiosyncracies that are incompatible with a Shannon general communication system but which clearly imply memory dependence. Research limitations/implications – Memory capacity limits the correctness of absolute judgments. Memory capacity is already well measured by other means, making redundant the informational analysis of absolute judgments. Originality/value – This paper presents a long-overdue comprehensive critical review of the established interpretation of absolute judgments in terms of “information transmitted”. An inevitable conclusion is reached: that published measurements of information transmitted actually measure memory capacity. A new, qualitative model is offered for the role of memory in absolute judgments. The model is well supported by recently revealed empirical properties of absolute judgments. (shrink)