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  1. 3D Online Environments: Ethical Challenges for Marketing Research.Ioannis Krasonikolakis & Nancy Pouloudi - 2015 - Journal of Information, Communication and Ethics in Society 13 (3/4):218-234.
    Purpose – The purpose of this paper is twofold: to provide an overview of related studies and to highlight research gaps and questions that need to be addressed. Research conducted in three-dimensional online environments constitutes a different research context, not least because it involves the recruitment of avatars in the research process. Researchers need to appreciate better the ethical concerns that arise in this novel, fast-evolving context and how these concern different stakeholders. Design/methodology/approach – The paper employs an interdisciplinary desk-research (...)
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