Sperber and Mercier maintain that argumentation is a meta-representational module. In their evolutionary view of argumentation, the function of this module would be to regulate the flow of information between interlocutors through persuasiveness on the side of the communicator and epistemic vigilance on the side of the audience. The aim of this paper is to discuss this definition of argumen-tation by analyzing what they mean by “communicator’s persuasiveness” and “audience epistemic vigilance”.

It has been accepted for some time within Communication Theory that there are identifiable differences in how men and women communicate. This acceptance obtains both within the academic world and even more so within the realm of folk Communication Theory. I argue that the gender-identified differences run along distinct poles. The first major pole concerns the objectives meant to be achieved by argument: is it deciding who is right? Or, what the issue really is? Or, how a disagreement can or (...) should be resolved? The second major aspect concerns the communi­cative tools used in settling differences and understanding positions. If the genders have different rules of communi­cation, which rules will be followed? What sorts of arguments and evidence will be allowed? If classically mascu­line criteria are applied, then how can classically feminine voices be heard? It is argued that these issues do not loom nearly so large when gender is not confused with sex. (shrink)