Gender ideology has quickly developed as a response to fostering human rights, especially in the case of gender equality. Gender policy thus became a political and ideological instrument that subjects human rights to another contest – a new form of crusade pursued by anti-gender movements which advocate traditional and conservative ideologies against gender equality and gender theories. In this paper, we seek to track and map the recent development of anti-gender movements and their mobilisation. We apply critical discourse analysis to (...) several doctrines of antigenderism in order to understand the global popularity and mass appeal of these movements. (shrink)