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Marketing ethics

In Michael John Baker & Michael Saren (eds.), Marketing Theory: A Student Text. Sage Publications. pp. 83 (2010)

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  1. The Likelihood of Deception in Marketing: A Criminological Contextualization.Homer B. Warren, David J. Burns & James Tackett - 2012 - Business and Professional Ethics Journal 31 (1):109-134.
    Deception has been practiced by sellers since the beginning of the marketplace. Research in marketing ethics has established benchmarks and parameters forethical behavior that include honesty, full disclosure, equity, and fairness. Deception in marketing, however, has not received the same level of attention. This paper proposes to treat deception in marketing within the context of criminology. By examining deception in marketing within the context of criminology, additional insight can be gained into identifying its antecendents and the likelihood of its occurrence. (...)
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  • Ethical Navigation in Leadership Training.Øyvind Kvalnes & Einar Øverenget - 2012 - Etikk I Praksis - Nordic Journal of Applied Ethics 1 (1):58-71.
    Business leaders frequently face dilemmas, circumstances where whatever course of action they choose, something of important value will be offended. How can an organisation prepare its decision makers for such situations? This article presents a pedagogical approach to dilemma training for business leaders and managers. It has evolved through ten years of experience with human resource development, where ethics has been an integral part of programs designed to help individuals to become excellent in their professional roles. The core element in (...)
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  • Ethics Statements of Public Relations Firms: What Do They Say?Eyun-Jung Ki & Soo-Yeon Kim - 2010 - Journal of Business Ethics 91 (2):223-236.
    This study was designed to examine the prevalence of a code of ethics and to analyze its content among public relations agencies in the United States. Of the 1,562 public relations agencies reviewed, 605 (38.7%) provided an ethical statement. Among the ethical statements provided by these public relations agencies, ‹respect to clients,’ ‹service,’ ‹strategic,’ and ‹results’ were the values most frequently emphasized. On the other hand, ‹balance,’ ‹fairness,’ ‹honor,’ ‹social responsibility,’ and ‹independence’ were the least frequently mentioned in the ethical (...)
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  • How did They Say That? Ethics Statements and Normative Frameworks at Best Companies to Work For.Kristine F. Hoover & Molly B. Pepper - 2015 - Journal of Business Ethics 131 (3):605-617.
    This empirical study explores aspects of how companies that are positively recognized by their workforce as “Best Companies to Work For” convey the underlying principles of their “trustworthy” culture. The study examines the normative ethical frameworks and affective language utilized in the ethics statements. Although multiple studies have considered normative ethical frameworks in individual ethical decision making, few have considered normative ethical frameworks in organization ethics statements. In addition, this study expands the analysis to include the ethic of care. Of (...)
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