A classical definition of automaticity establishes that automatic processing occurs without attention or consciousness, and cannot be controlled. Previous studies have demonstrated that semantic priming can be reduced if attention is directed to a low-level of analysis. This finding suggests that semantic processing is not automatic since it can be controlled. In this paper, we present two experiments that demonstrate that semantic processing may occur in the absence of attention and consciousness. A negative semantic priming effect was found when a (...) low-level prime-task was required and when a masked lexical decision prime-task was performed . This paper also discusses the limitations of the inhibitory mechanism involved in negative semantic priming effect. (shrink)

When observers view a rapidly moving stimulus they may see only a static streak. We report that there can be a transient percept of motion if such a moving stimulus is preceded or followed by a stationary image of that stimulus. A ring of dots was rotated so rapidly observers only saw a continuous outline circle and could not report its rotation direction. When an objectively stationary ring of dots preceded or followed this rotating ring, the stationary ring appeared to (...) visibly launch into motion from a standstill or visibly rotate to a halt, principally in the same direction as the actual rapid rotation. Thus, motions too rapid to be consciously perceived as motion can nonetheless be processed by the visual system, and generate neural transition states that are consciously experienced as motion percepts. We suggest such transition states might serve a unifying function by bridging discontinuous motion states. (shrink)