In 2009 Alexandra Rutherford presented readers with a much-needed post-revisionist interpretation of the the behaviorist movement by elucidating the ways in which social context affected popular acceptance of, and resistance to, the central tenants of B.F. Skinner’s psychological theories. By outlining the ways in which American culture both facilitated and hindered behaviorism success, Rutherford's "Beyond the Box: B.F. Skinnner's technology of behavior from laboratory to life, 1950s-1970s" provides an alternative to strictly intellectual histories of behaviorism by examining how technological approaches (...) to behaviour were employed within a multitude of public forums, and emphasizing the importance of changing American attitudes towards technology, consumer culture and ethics. (shrink)

E. C. Tolman's 'purposive behaviorism' is commonly interpreted as an attempt to operationalize a cognitivist theory of learning by the use of the 'Intervening Variable' (IV). Tolman would thus be a counterinstance to an otherwise reliable correlation of cognitivism with realism, and S-R behaviorism with operationalism. A study of Tolman's epistemological background, with a careful reading of his methodological writings, shows the common interpretation to be false. Tolman was a cognitivist and a realist. His 'IV' has been systematically misinterpreted by (...) both behaviorists and antibehaviorists. For this reason, Tolman's alliance with modern cognitivism and his influence on its development have been underestimated. (shrink)

In the early twentieth century psychology became the study of "behavior." This article reviews developments within animal psychology, functional psychology, and American society and culture that help explain how a term rarely used in the first years of the century became not only an accepted scientific concept but even, for many, an all-encompassing label for the entire subject matter of the discipline. The subsequent conceptual and linguistic activity of John B. Watson, Edward C. Tolman, Clark L. Hull, and B.F. Skinner, (...) as they attempted to explain "behavior" throughout the course of the twentieth century, is then discussed. Finally, the article suggests the need for greater conceptual and linguistic diversity in psychology. In this last regard, reference is made to cognition and consciousness, to William James and John Dewey, and to the fact that prediction and control might not be the most relevant aims of contemporary psychology. (shrink)