Michel Foucault’s The Birth of Biopolitics is generally acknowledged as a pioneering study of neoliberalism, presenting it not merely as an economic theory but also as a mode of government. There is much debate, however, on Foucault’s intentions in analysing neoliberalism and the place of the genealogy in his broader critical project. The Birth of Biopolitics itself lacks both an explicit judgement of neoliberalism and an explicit ethical program. In this article, I maintain that Foucault’s genealogical work on neoliberalism is (...) complementary to his notions of agency. From this perspective, Foucault’s genealogy is not a judgement of neoliberalism in terms of right or wrong but rather serves as a breeding ground for ethical conduct. The notion of the critical attitude in particular shows that Foucault’s genealogical work stands in the service of the subject’s autonomy. However, Foucault is reluctant to fill in his ethical program too much because it should gain substance only in local struggles and through the subject’s own considerations. (shrink)

Taking its cue from Michel Foucault’s analyses of the pastoral ‘conduct of conduct’, this paper considers social media as a specific dispositif that derives its mode of operation from the religious techniques of individualization. It argues that today’s preoccupation with digital performances, far from exorcizing the pastoral logic, in fact manifests its secular intensification. By examining social media practices through the lens of the sacramental paradigm of confession, the article shows how the digitalization of the pastoral directive culminates in the (...) production of spectral subjects. These spectral subjects, it contends, function as the conduits of the dominant power, guaranteeing the persistence of capitalism by embodying the imperative to complete economization. (shrink)

In this paper, I argue that the appropriate answer to the question of the form contemporary neoliberalism gives our lives rests on Michel Foucault’s definition of neoliberalism as a particular art of governing human beings. I claim that Foucault’s definition consists in three components: neoliberalism as a set of technologies structuring the ‘milieu’ of individuals in order to obtain specific effects from their behavior; neoliberalism as a governmental rationality transforming individual freedom into the very instrument through which individuals are directed; (...) and neoliberalism as a set of political strategies that constitute a specific, and eminently governable, form of subjectivity. I conclude by emphasising the importance that Foucault’s work on neoliberalism as well as the ancient ‘ethics of the care of the self’ still holds for us today. (shrink)

This paper demonstrates how the UK’s Advertising Standards Authority governs advertising ethics with and on behalf of its members and stakeholders. Drawing on an archive of 310 non-commercial adjudication reports, we highlight the substantive norms and procedural mechanisms through which the ASA governs advertising complaints alleging offence and/or harm. Substantively, the ASA precludes potential normative transgressions by publishing, disseminating, consulting upon, and updating detailed codes of advertising conduct. Procedurally, the ASA adjudicates between allegations and justifications of offence and harm on (...) a received complaint-by-complaint basis, often upon consequentialist grounds. Such consequentialism, we claim, has the effect of normalizing power imbalances between the ASA’s members, on the one hand, and wider stakeholders, on the other hand. The paper argues that, in the context of UK advertising, what Michel Foucault called the right ‘to be or not to be governed like that’ is enjoyed by relatively few subjects. Having demonstrated how UK advertising practices are governed, the paper closes with suggestions as to how they might be governed otherwise. (shrink)