Here I speak in favor of the view that life's meaning can be found in the pursuit of pleasure. I first present an argument for this view that is grounded in a traditional concept of meaning. To help ease remaining concerns about accepting it, I then draw attention to four things the view does not imply: (1) that we have a reason to take hedonistic theories of meaning seriously; (2) that meaning can be found in the deeply immoral, the deeply (...) ignorant, or the deeply repulsive pursuit of pleasure; (3) that there is a significantly easier route to meaning than the pursuit of morality, the pursuit of knowledge, or the pursuit of art; and (4) that meaning can be found in pursuits that involve only baser aspects of human nature. (shrink)