The election of Barack H. Obama as President of the United States was a significant event in the social and political history of the United States. His election as the first non-white male President has been seen as a sign of the changing racial attitudes of white Americans. Nonetheless, the specter of race and racism haunts his presidency. As the first African American president, he has to show the black community that he has their social, political, and economic interests on (...) his public policy agenda. On the other hand, he cannot appear to be to overtly pro-black without bruising white racial sensibilities. In order to walk this fine line, President Obama has taken a colorblind approach to public policies. He claims that his color-blind public policies will help to uplift all citizens regardless of race, creed, or national origin. Important for this discussion is the claim that race need not be a factor in public policies. There are some doubts about this claim given the history of anti-black racism in the United States. It is argued, herein, that color or race conscious policies are needed to address some of the social and economic problems that besiege the black community. This article utilizes a pragmatic account of race to illustrate why colorblindness in public policies takes an ahistorical and decontextualized view of race and in the long term will hurt the social and economic standing of African Americans in the move to a more perfect union. (shrink)