The structure of everyday communication reflects metaphorical thinking. People speak about the presence or absence of problems in terms of weather. Problems appear in every¬day life and so does the weather topic. Bad weather often evokes sadness, therefore it can be to said to constitute a problem; similarly, good weather is often equated with cheerful mood. Thus, in view of the above analysis, weather can be seen as an im¬portant experiential basis for conceptual metaphors.

Metaphors used to describe new technologies mediate public understanding of the innovations. Analyzing the linguistic, rhetorical, and affective aspects of these metaphors opens the range of issues available for bioethical scrutiny and increases public accountability. This article shows how such a multidisciplinary approach can be useful by looking at a set of texts about one issue, the use of a newly developed technique for genetic modification, CRISPRcas9.

What is the nature of number systems and arithmetic that we use in science for quantification, analysis, and modeling? I argue that number concepts and arithmetic are neither hardwired in the brain, nor do they exist out there in the universe. Innate subitizing and early cognitive preconditions for number— which we share with many other species—cannot provide the foundations for the precision, richness, and range of number concepts and simple arithmetic, let alone that of more complex mathematical concepts. Numbers and (...) arithmetic, and mathematics in general, have unique features—precision, objectivity, rigor, generalizability, stability, symbolizability, and applicability to the real world—that must be accounted for. They are sophisticated concepts that developed culturally only in recent human history. I suggest that numbers and arithmetic are realized through precise combinations of non-mathematical everyday cognitive mechanisms that make human imagination and abstraction possible. One such mechanism, conceptual metaphor, is a neurally instantiated inference-preserving cross-domain mapping that allows the conceptualization of abstract entities in terms of grounded bodily experience. I analyze how the inferential organization of the properties and “laws” of arithmetic emerge metaphorically from everyday meaningful actions. Numbers and arithmetic are thus—outside of natural selection—the product of the biologically constrained interaction of individuals with the appropriate cultural and historical phenotypic variation supported by language, writing systems, and education. (shrink)

The philosophical problem of pictorial conversational implicatures can be summarized as follows: We have three propositions that are independently plausible and jointly inconsistent. -/- (Non-P) Anti-propositionalism: pictures do not have context-independent, conventionally encoded propositional content (propositional function). -/- (C) Only those representations can be used to convey conversational implicatures which have associated with them a context-independent, conventionally encoded propositional content (function). -/- (I) Pictures can be used to convey conversational implicatures. -/- There are three ways of responding to the problem: (...) affirm (Non-P) and (C) while denying (I); affirm (C) and (I) while denying (Non-P); or affirm (Non-P) and (I) while denying (C). (shrink)

This study investigates how COVID-19 advice is creatively delivered in a one-minute video produced by the Taiwan Centers for Disease Control in February 2022. It examines metaphors in verbal, visual, and multimodal modes, and illustrates how such metaphors interact with multimodal narrativity. Drawing on the insights of studies on multimodal metaphors, this paper seeks to identify which are the most pervasive metaphors or what dominant metaphor, if any, is used in the video. It finds that the metaphorical mappings between coping (...) with the covid pandemic and handling olympic weightlifting are represented across modes and that the creative delivery of COVID-19 advice is woven from a warp of metaphors in various modes and a weft of narrativity across modes. Such metaphorical creativity is underpinned by the semiotic flow that features four interconnected configurations: moving between metaphorization, literalization, and re-metaphorization; somehow blurring the source-target boundary; expanding the range of functions that the multimodal representation can serve; and initiating a metaphorical thought from one or more contextual factors. (shrink)

The use of words to label concepts is a weak point in CMT but one which is little discussed. This article considers the relative merits of image and writing as semiotic modes for identifying conceptual metaphor domains and whether image can offer an alternative to target is source formulae. It reports on an experiment in which MA translation students draw composite drawings to represent orientational metaphoric aspects of a UK government press release. Conventional metaphoric language deriving from the orientational metaphors, (...) especially good is up/bad is down, plays a significant role across this text, forming a “metaphor chain” pattern. The drawings and post-task interviews with the participants reveal details of the internal structure of the source domain up and how it is conceptualized. Particularly of note is the strong horizontal forward aspect of orientation which emerges when the written text is represented pictorially. The article demonstrates how drawing can be used as a tool in metaphor-led discourse analysis. (shrink)

This book offers substantial insight into students’ conceptualization of scientific terminology. The current book explores the commonalities and distinctions between Arabic and French physics terms, and the impact of the language disparities on students’ understanding of physics terms. This book adopts a novel approach to the problem of scientific terminology by exploring physics terms’ polysemy, prototypical meanings, and conceptual metaphor and metonymy, which motivates their extension of meaning. The book also investigates how the linguistic discrepancies and other variables affect the (...) learning of physics by Arab students (Moroccan students, in this book). Concepts in Physics: A Comparative Cognitive Analysis of Arabic and French Terminologies, whether you are a student of science, a science teacher or lecturer, a translator, or a linguist, is what you need. The book will help you comprehend the linguistic and cultural differences between western and non-western physics terminologies (in this book, French and Arabic physics terminologies) and the factors influencing the learning of physics concepts, and thus address the multiple challenges in learning scientific terms and concepts. (shrink)

This article investigates a central yet perplexing term yiming in the ‘Qiwulun’ chapter of the Zhuangzi. Yiming describes a crucial way to detach from epistemic distinctions and debates. This term is often explained as ‘using ming’ or contradictorily as ‘stopping ming’. Yet neither of the two explanations can provide a full understanding of how yiming is adopted. I take three steps to explain yiming. First, taking an etymological approach, I argue that ming can be formulated as ‘X shining on Y’. (...) Second, I use the formula of ‘X shining on Y’ to account for yiming and argue that this term refers specifically to ‘using tian to shine on everything’. Third, I unpack a cluster of tian-associated metaphors, which provides a deep understanding of yiming as an ideal way to mental tranquility. (shrink)

I argue that emojis are essentially little pictures, rather than words, gestures, expressives, or diagrams. ???? means that the world looks like that, from some viewpoint. I flesh out a pictorial semantics in terms of geometric projection with abstraction and stylization. Since such a semantics delivers only very minimal contents I add an account of pragmatic enrichment, driven by coherence and nonliteral interpretation. The apparent semantic distinction between emojis depicting entities (like ????) and those depicting facial expressions (like ????) I (...) analyze as a difference between truth-conditional and use-conditional pictorial content: ???? depicts what the world of evaluation looks like, while ???? depicts what the utterance context looks like. (shrink)

The concept of molecular structure is fundamental to the practice and understanding of chemistry, but the meaning of this term has evolved and is still evolving. The Born–Oppenheimer separation of electronic and nuclear motions lies at the heart of most modern quantum chemical models of molecular structure. While this separation introduces a great computational and practical simplification, it is neither essential to the conceptual formulation of molecular structure nor universally valid. Going beyond the Born–Oppenheimer approximation introduces new paradigms, bringing fresh (...) insight into the chemistry of fluxional molecules, proteins, superconductors and macroscopic dielectrics, thus opening up new avenues for exploration. But it requires that our ideas of molecular structure need to evolve beyond simple ball-and-stick-type models. (shrink)

Drawing on insights from contemporary studies on conceptual metaphor and multimodal metaphor, the present study proposes a tentative analysis of multimodal metaphorical argument from the perspective of the extended theory of pragma-dialectics. A case, Liqun Commercial, is presented as an illustration. This commercial proves to use a conceptual metaphor, life is a journey, that underlies a multimodal metaphorical argument. The conceptual metaphor is highly acceptable in the cultural context of the Chinese target audience. Due to the restrictions imposed by the (...) institutional context, the commercial tries to convince the audience by using implicit argumentative means. In this endeavor, multimodal metaphorical argument is used to enhance the commercial’s effectiveness by foregrounding through framing the aspects the protagonist desires to show and by using a strategy to evade sanctions for ignoring institutional constraints. (shrink)

The past two decades have witnessed a burgeoning literature on L2 writers' identities, especially their discoursal identities. In contrast, little attention is paid to the writers' felt sense of self when they write in an L2, which is an integral dimension of their autobiographical self. In this article, we provide empirical evidence of the nature of this aspect of L2 writer identity. To illustrate, we analyzed linguistic metaphors elicited from three groups of L2 writers, majoring respectively in Thai, Japanese, and (...) English in a Chinese university. Descriptive analysis shows that, due to challenges in content, language, organization, and cultural differences, a majority of L2 writers, especial Thai and Japanese L2 writers, experience a diminishing sense of self when they write in L2. In contrast, some L2 writers, especially English L2 writers, find writing in an L2 liberating, revealing the impact of their individual learning trajectories and pedagogical practices on L2 writers' felt sense of self. Findings suggest that L2 writers' identity work is both complex and dynamic. L2 writing teachers can utilize the metaphor questionnaire as a tool to facilitate their learner needs analysis and to raise L2 writers' metacognition. (shrink)

The growing influence of the visual media in contemporary society is quite alarming; hence, learning to explicate them is inevitable. This is a paradigm shift from verbal argumentation to visual argumentation. The aim of this article is to contribute to the understanding of visual analysis and visual literacy, a part of discourse analysis. Visuals employ a number of rhetorical devices; however, understanding the effectiveness of these devices is still a challenge. Adopting Visual Argumentation Theory, the article analyzes argumentation in cartoons (...) on the post-election violence that rocked Kenya in 2007/2008. From the analyses, it is concluded that visuals can argue as simply and forcefully as their verbal counterparts. The blending of caricature and portraiture makes them even more explicit as portraiture denotes the characters so that we can recognize who they are; caricature ridicules them, analogy attributes actions to them in a satirical or sarcastic way, and cultural memory is needed to access the reference to the analogies. Visuals are designed to make the reader think not only about the event or the people being portrayed but also about the message being communicated. This means visuals have the ability to stretch the truth beyond caricature or mere amusement. (shrink)

This article discusses various metaphorical texts where the authors construct or ‘make up’ their own sources. Such data contrast with the kinds of examples usually found in studies of metaphor, where the source is typically one that is ‘pre-given’. From a discourse perspective, it becomes interesting to ask under what circumstances a speaker/writer would attempt to create a brand new source instead of simply drawing upon pre-existing entities and events. The article shows that constructed sources tend to be used when (...) the goal is the clarification of complex concepts. The complexity of the target concepts means that existing events and entities often lack the right structure that can easily be mapped onto the target, whereas the construction of their own sources allows the authors to have structures that are homologous with that of the target. (shrink)

How should biological behaviour be modelled? A relatively new approach is to investigate problems in neuroethology by building physical robot models of biological sensorimotor systems. The explication and justification of this approach are here placed within a framework for describing and comparing models in the behavioural and biological sciences. First, simulation models – the representation of a hypothesis about a target system – are distinguished from several other relationships also termed “modelling” in discussions of scientific explanation. Seven dimensions on which (...) simulation models can differ are defined and distinctions between them discussed: 1. Relevance: whether the model tests and generates hypotheses applicable to biology. 2. Level: the elemental units of the model in the hierarchy from atoms to societies. 3. Generality: the range of biological systems the model can represent. 4. Abstraction: the complexity, relative to the target, or amount of detail included in the model. 5. Structural accuracy: how well the model represents the actual mechanisms underlying the behaviour. 6. Performance match: to what extent the model behaviour matches the target behaviour. 7. Medium: the physical basis by which the model is implemented. No specific position in the space of models thus defined is the only correct one, but a good modelling methodology should be explicit about its position and the justification for that position. It is argued that in building robot models biological relevance is more effective than loose biological inspiration; multiple levels can be integrated; that generality cannot be assumed but might emerge from studying specific instances; abstraction is better done by simplification than idealisation; accuracy can be approached through iterations of complete systems; that the model should be able to match and predict target behaviour; and that a physical medium can have significant advantages. These arguments reflect the view that biological behaviour needs to be studied and modelled in context, that is, in terms of the real problems faced by real animals in real environments. Key Words: animal behaviour; levels; models; neuroethology; realism; robotics; simulation. (shrink)

This paper discusses the problem of inconsistencies in the metaphorical conceptualizations of time that involve motion within the framework of conceptual metaphor theory (CMT). It demonstrates that the TIME AS A PURSUER metaphor contrasts with the reverse variant TIME AS AN OBJECT OF PURSUIT, just as the MOVING TIME metaphor contrasts with the MOVING OBSERVER variant. Such metaphorical conceptualizations of time functioning as pairs of minimally differing variants based on Figure-Ground reversal are, strictly speaking, inconsistent with one another. Looking at (...) these inconsistencies from a wider perspective suggests that time may belong to a separate category of conceptual phenomena. This paper puts forward a proposal to approach time from the perspective of “phenomena of the third kind”, which according to Keller’s thesis include conceptual establishments resulting from human cognition, but not of human design. (shrink)

This article discusses the concept of mathematical metaphor as a tool for analyzing the formation of mathematical knowledge. It reflects on the work of Lakoff and Núñez as a reference point against which to rearticulate a richer notion of mathematical metaphor that can account for actual mathematical evolution. To reach its goal this article analyzes historical case studies, draws on cognitive research, and applies lessons from the history of metaphors in philosophy as analyzed by Derrida and de Man.

Frame Semantics includes context as a central aspect of the theory. Frames themselves can be regarded as a representation of the immediate context against which meaning is to be construed. Moreover, the notion of frame invocation includes context as one possible source of information comprehenders use to construe meaning. As the original implementation of Frame Semantics, Berkeley FrameNet is capable of providing computational representations of some aspects of context, but not all of them. In this article, we present FrameNet Brasil: (...) a framenet enriched with qualia relations and capable of taking other semiotic modes as input data, namely pictures and videos. We claim that such an enriched model is capable of addressing other types of contextual information in a framenet, namely sentence-level cotext and commonsense knowledge. We demonstrate how the FrameNet Brasil software infrastructure addresses contextual information in both database construction and corpora annotation. We present the guidelines for the construction of two multimodal datasets whose annotations represent contextual information and also report on two experiments: the identification of frame-evoking lexical units in sentences and a methodology for domain adaptation in Neural Machine Translation that leverages frames and qualia for representing sentence-level context. Experimental results emphasize the importance of computationally representing contextual information in a principled structured fashion as opposed to trying to derive it from the manipulation of linguistic form alone. (shrink)

Time series analysis is a technique to describe the structure and forecast values of a particular variable based on a series of sequential observations. While commonly used in finance and engineering to understand structural changes across time, its applicability to humanistic processes like discourse is less clear. This article demonstrates the feasibility and complementary use of TSA with a case study of metaphor use in psychotherapy sessions. A conceptual sketch of how TSA components relate to discourse components is followed by (...) a step-by-step analysis of two therapist–client dyads. Each dyad is shown to be adequately described by a different model, and the key characteristics of the models are interpreted alongside prior qualitative analysis of the dyads, shedding new light on their structural properties and attendant implications. Limitations of the present analysis and future research directions are briefly discussed. (shrink)

Although much has been written about the use of metaphors during psychotherapy sessions, the complementary question of how the therapeutic process might itself be metaphorically conceptualized is seldom asked. This article adopts the notion of ‘discourse metaphors’ and provides a case study of the metaphor THERAPY IS A JOURNEY across various levels of psychotherapeutic discourse, including the formulation of theoretical constructs, pedagogical frameworks and transcripts of actual therapeutic talk. I show how the inherent meaning stability as well as flexibility afforded (...) by conceptual metaphors renders them particularly suitable for conveying a necessary sense of theoretical continuity across the levels, while accommodating variations according to situated discourse objectives within each level. Answering calls for metaphor research to be more practically relevant, I also suggest how the present approach can contribute to the increasing therapeutic concern with establishing ‘feedback’ across the different participatory levels of psychotherapy. (shrink)

Hong Kong is undergoing two overlapping crises: social unrest over anti-government protests, and COVID-19. The media has linked these events in both objective and subjective ways. While some liken the social unrest to COVID-19, others do the opposite. This is an intriguing real-world instance of source-target reversibility with interchangeable source and target resulting in two apt variants. This paper reports a survey study of the links between crisis perceptions and the aptness of metaphor variants. Participants (N = 93) rated 30 (...) matched items on the effects of both crises on trust in governance, interpersonal relations, the economy, physical/mental health, and Hong Kong’s future. This determined, for each participant, a correlation coefficient reflecting perceived structural similarity, and absolute/raw difference scores reflecting perceived substantive similarity of the crises. They then explained which (or neither) of two constructed headlines depicting the SOCIAL UNREST as COVID-19 or COVID-19 as the SOCIAL UNRESTwas more apt. Logistic regression analyses showed that i) metaphor aptness was predictable from structural but not substantive similarity, and ii) the worse crisis was preferred as source domain, but only for its more experientially concrete aspects. The study exemplifies socio-culturally situated’ theoretical investigation and how metaphor research can shed light on crisis perceptions. (shrink)

This article discusses the discursive strategies used in some newspaper campaign advertisements for Nigeria’s 2011 elections with a view to unveiling the socio-political motifs and messages of the adverts. Data for the study comprised 60 full-page newspaper election campaign adverts of the two strongest political parties in the country: the People’s Democratic Party and Action Congress of Nigeria published between February and April 2011, a period that can be referred to as the peak period of electioneering campaigns for the 2011 (...) elections in Nigeria. The data gathered were analysed using the analytical tools of critical discourse analysis, with emphasis on Fairclough’s discourse as a social practice approach to the theory. Findings reveal that the text producers employed discursive strategies such as the metaphorization of party symbols, the use of deictic pronouns for inclusion and exclusion, deployment of rhetorical questions for persuasion, identification with the youth culture, employment of historical allusions, giving appeal to good luck, and negative other representation. In addition, the packaging of the information, graphological foregrounding, imagery, repetition and lexical choice reveal the intent of the campaign advertiser to persuade, appeal to sentiments, legitimize and delegitimize their positions in the discourse. (shrink)

In the past, pigs were kept near their guardians' homes, ate leftovers from their guardians' kitchens and enjoyed a generally close relationship with humans. The closeness of the relationship, combined with its ultimate end in the killing of the pig, led to a sense of shame . This shame manifested itself in negative expressions about pigs within the English language, which remain to this day. However, the relationship between humans and pigs is becoming increasingly distant, with decisions affecting pigs' lives (...) made in the offices of agricultural industry executives far from the intensive farms on which the pigs live. The new relationship has led to the evolution of a new discourse about pigs, that of the modern pork industry. Because of its technical and scientific nature, this new discourse does not contain the explicit insults of mainstream discourse.Yet, embedded within it are a series of implicit ideological assumptions designed to justify the confinement and exploitation of pigs in high intensity farms. This paper investigates the discourses surrounding pigs in both mainstream culture and the pork industry and discusses attempts to challenge these discourses. (shrink)

This paper addresses two issues: what it is for a metaphor to be either alive or dead and what a metaphor must be in order to be either alive or dead. Both issues, in turn, bear on the contemporary debate whether metaphor is a pragmatic or semantic phenomenon and on the dispute between Contextualists and Literalists. In the first part of the paper, I survey examples of what I take to be live metaphors and dead metaphors in order to establish (...) that there is a phenomenon here to be explained. I then propose an explanation of metaphorical vitality in terms of the dependence of the interpretation of a metaphor on a family or network of expressions specific to its context of utterance. I then argue that only a Literalist account of metaphor — one that posits metaphorical expressions )—and not Contextualist and Gricean approaches can accommodate this explanation. Finally, I discuss some objections to my Literalist account and sketch an explanation of types to counter Platonistic objections to my metaphorical expression types. (shrink)

This paper describes the moral judgments made by various stakeholders in determining whether an event, caused by an organizational employee, constitutes dishonesty. It models person-situation interaction effects of situations in organizational settings and persons making moral judgments to predict judgments of dishonesty. Using a prototype definition of dishonesty, the paper examines the effects of differences in four areas (the prototypicality of the act, the actor''s motivation, the potential consequences, and the person judging the event) on the moral judgment of whether (...) the event constitutes dishonesty. The implications for managers and researchers of the resulting contingent prototype model of dishonesty are discussed. (shrink)

Many experiments with infants suggest that they possess quantitative abilities, and many experimentalists believe that these abilities set the stage for later mathematics: natural numbers and arithmetic. However, the connection between these early and later skills is far from obvious. We evaluate two possible routes to mathematics and argue that neither is sufficient: (1) We first sketch what we think is the most likely model for infant abilities in this domain, and we examine proposals for extrapolating the natural number concept (...) from these beginnings. Proposals for arriving at natural number by (empirical) induction presuppose the mathematical concepts they seek to explain. Moreover, standard experimental tests for children's understanding of number terms do not necessarily tap these concepts. (2) True concepts of number do appear, however, when children are able to understand generalizations over all numbers; for example, the principle of additive commutativity (a+b=b+a). Theories of how children learn such principles usually rely on a process of mapping from physical object groupings. But both experimental results and theoretical considerations imply that direct mapping is insufficient for acquiring these principles. We suggest instead that children may arrive at natural numbers and arithmetic in a more top-down way, by constructing mathematical schemas. (shrink)

This paper addresses the question whether we can conceive of music cognition in ecosemiotic terms. It claims that music knowledge must be generated as a tool for adaptation to the sonic world and calls forth a shift from a structural description of music as an artifact to a process-like approach to dealing with music. As listeners, we are observers who construct and organize our knowledge and bring with us our observational tools. What matters is not merely the sonic world in (...) its objective qualities, but the world as perceived. In order to make these claims operational we can rely on the ecological concept of coping with the sonic world and the cybernetic concepts of artificial and adaptive devices. Listeners, on this view, are able to change their semantic relations with the sonic world through functional adaptations at the level of sensing, acting and coordinating between action and perception. This allows us to understand music in functional terms of what it affords to us and not merely in terms of its acoustic qualities. There are, however, degrees of freedom and constraints which shape the semiotization of the sonic world. As such we must consider the role of event perception and cognitive economy: listeners do not perceive the acoustical environment in terms of phenomenological descriptions but as ecological events. (shrink)

Firstly, this paper aims to analyze how verbal and visual modes contribute to build two basic components of cartoons: the referenced situation and the fictional situation. Secondly, it aims to unravel the semiotics of this discursive genre by offering a fine-grained picture of modal variations and continuities of the rhetorical resources deployed, by means of which the fictional situation is displayed. The corpus is composed of 50 multimodal cartoons chosen by cartoonists of 22 nationalities as the most representative of their (...) work in the frame of a wide questionnaire. Category analysis and non-parametric statistics were applied. We identified and fleshed out four different types of modal functioning of resources: visual preference, verbal preference, modal flexibility, and genuine multimodal functioning. Even if visual and multimodal metaphor were often in charge of transferring meaning from fiction to the referenced situation, results show that other resources such as antithesis, irony, and syllepsis can become the key resources of cartoons. Findings highlight the multilayered functioning of cartoons, among which plastic features can play a significant role, and provide further evidence in favor of the hyperdetermination of humor hypothesis proposed by Attardo. (shrink)

In this paper I develop a philosophical account of actual mathematical infinity that does not demand ontologically or epistemologically problematic assumptions. The account is based on a simple metaphor in which we think of indefinitely continuing processes as defining objects. It is shown that such a metaphor is valid in terms of mathematical practice, as well as in line with empirical data on arithmetical cognition.

Sally Gadow's work is a sophisticated version of a familiar line of thought in nursing. She creates a chain of distinctions which is intended to differentiate cultural narratives, and particularly the ‘science narrative’, from imaginative narratives, especially poetry. Cultural narratives regulate and restrict; imaginative narratives are creative, liberating and potentially transcendent. These ideological effects are (supposedly) achieved through different structures of language. Scientific language, for example, is abstract and literal, while poetry is sensuous and metaphorical. In this paper, I argue (...) that Gadow's way of discriminating between science and poetry fails. In the first place, the ideological valence she assigns to each of them is unwarranted. Science and poetry can both be harnessed to the project of emancipation, just as both can be incorporated in a strategy of oppression. In the second place, the claim that poetry and science are distinguished by their respective linguistic features – specifically, that one is metaphorical and the other literal – cannot be sustained. I illustrate this argument, as Gadow illustrates hers, by reference to the concept of embodiment, and consider whether Gadow is correct in thinking that poetry, not science, makes it possible for individuals (especially women) to ‘reclaim the body’. I also suggest that Gadow's brand of postmodernism echoes Romanticism, whose defining characteristic was an insistent contrast between poetry and science. This is ‘flip side’ postmodernism, which merely opposes modernist values, preferring subjectivity to objectivity, feeling to rationality, and multiple realities to truth. It is less radical, and far less interesting, than ‘remix’ postmodernism, whose objective is not to reverse the polarities, but to reconfigure the entire circuit. (shrink)

Sally Gadow's work is a sophisticated version of a familiar line of thought in nursing. She creates a chain of distinctions which is intended to differentiate cultural narratives, and particularly the ‘science narrative’, from imaginative narratives, especially poetry. Cultural narratives regulate and restrict; imaginative narratives are creative, liberating and potentially transcendent. These ideological effects are (supposedly) achieved through different structures of language. Scientific language, for example, is abstract and literal, while poetry is sensuous and metaphorical. In this paper, I argue (...) that Gadow's way of discriminating between science and poetry fails. In the first place, the ideological valence she assigns to each of them is unwarranted. Science and poetry can both be harnessed to the project of emancipation, just as both can be incorporated in a strategy of oppression. In the second place, the claim that poetry and science are distinguished by their respective linguistic features – specifically, that one is metaphorical and the other literal – cannot be sustained. I illustrate this argument, as Gadow illustrates hers, by reference to the concept of embodiment, and consider whether Gadow is correct in thinking that poetry, not science, makes it possible for individuals (especially women) to ‘reclaim the body’. I also suggest that Gadow's brand of postmodernism echoes Romanticism, whose defining characteristic was an insistent contrast between poetry and science. This is ‘flip side’ postmodernism, which merely opposes modernist values, preferring subjectivity to objectivity, feeling to rationality, and multiple realities to truth. It is less radical, and far less interesting, than ‘remix’ postmodernism, whose objective is not to reverse the polarities, but to reconfigure the entire circuit. (shrink)

We analyze conceptual patterns shared by Michael Ende’s novel about time, Momo , and examples of time conceptualization from psychology, sociology, economics, conventional language, and real social practices. We study three major mappings in the materialization of time: time as money in relation with time banking, time units as objects produced by an internal clock, and time as a substance that flows. We show that binary projections between experiential domains are not enough to model the complexity of meaning construction in (...) these widely successful examples. To account for the intricacies of time materialization in context, we use generic integration templates , models for conceptual templates based on Fauconnier and Turner’s Blending Theory. The interplay of such detailed patterns with pragmatic and cultural factors, including diachronic aspects, is crucial to identify the cognitive models at work, and the factors that guide their instantiations as a variety of surface products. The blending model for the spatialized time can be refined and extended to the materialization of time. (shrink)

Introducing the concept of Crisis Solution Marketing, this research explores how metaphor pre-packages information, proposing “solutions” to “problems” they discursively construct in the media. These conceptual frameworks are capable of influencing how readers perceive and interpret news events, ultimately influencing their behavior as consumers and the financial decisions they make. This article explores the relationship between editorial positioning and ideology in financial news and the types or ontologies of metaphors used to describe the nature of the stock market via reporting (...) on the stock market crash of 2008 in online news media. Results indicate a statistically significant preference for The New York Times and The Wall Street Journal, liberally positioned newspapers, for animate-biological metaphors which promote understanding of the stock market in terms of a living being that must be ‘nurtured’ through intervention as opposed to being ‘left alone’, which is more consistent with laissez-faire approaches to economic crisis scenarios. (shrink)

Los caminos espinosos en la construcción del conocimiento son un cometido al que solo el animal humano se ha enfrentado. El uso de un lenguaje proposicional le ha permitido iniciar construcciones racionales, que dan origen a las teorías más complejas en pos de comprender los enigmas del universo, y con ello iniciar la separación tajante entre episteme y doxa. Los discursos más enmarañados, rígidos y rigurosos convocan a científicos y epistemólogos. Enunciados con términos que, en ocasiones, se tornan oscuros y (...) poco comprensibles a quienes inician sus procesos formativos en el campo de la ciencia y la filosofía. Tal vez por ello se presenta un contraste actual en la enseñanza de las ciencias: por una parte, quienes apuestan por enseñar la rigidez de los enunciados científicos, y la conciben bajo un lenguaje unívoco, neutral y de carácter lógico-deductivo; y por otro lado, quienes la humanizan desde dinámicas móviles y cimentaciones semánticas artificiosas, las cuales, se alejan —como lo expone Héctor Palma en el prólogo del libro Bestiario epistemológico. Metáforas zoomórficas y de otras entidades en la enseñanza de las ciencias y la epistemología– de los enunciados depurados y se valen de nuevos discursos desde el ámbito literario, en los que abundan las metáforas. (shrink)

While many news media organizations offer guidelines about specific journalism practices such as fact checking, attribution, mandatory referrals, etc., to promote quality and integrity of their news products in congruence with the publicly defended principles of journalism ethics such as truthfulness, objectivity, and balance, that news companies of all editorial positions defend, it appears that news media organizations have not benefitted from the more than 30 years of research in Cognitive Linguistics demonstrating how metaphor influences how readers perceive events in (...) the news and how it impacts their attitudes and behavior. Focusing on stock market reporting, this article identifies and explores levels of ethical quality in metaphor production by financial news media providers because improving the ethical quality of specific news reporting mechanisms is one step toward improving the ethical quality of news media organizations as a whole. In this model, high levels of ethical quality, or trustworthiness in metaphor, is the result of achieving high levels of communicative accuracy. Communicative accuracy is the product of metaphorical efficiency, or the lowest ratio of cognitive force—input-output—needed by financial news consumers to process metaphor in order to stimulate predictable entailments, or limited creative and exploratory thought, resulting in high cognitive efficiency. Low ratios of cognitive force is achieved by using metaphors that reduce domain disparity in semantic fields employing domain concepts that are as familiar to the public or as similar in salient semantic features as possible. In the Appendix, this article provides a step-by-step rubric for implementing this model for journalists and editors in the production and editing phases. (shrink)

Today, in both theory and practice, the concepts of corporate social responsibility and ethics are not necessarily related. Organizations can demonstrate high levels of social proactivity in their CSR policies with or without having laudable levels of ethical quality or virtuousness. This article introduces the concepts of organizational ethical quality to evaluate the moral excellence of CSR actions and policies, identifying and categorizing varying levels ranging from the absence of ethical virtuousness, termed immoral CSR, to high levels of moral CSR, (...) or ethical virtuousness. High MCSR is the product of both high levels of OEQ in conjunction with more proactive CSR policies based on social action. (shrink)

Appeals to the ‘common sense’, or ‘naïve’, or ‘folk’ concept of time, and the purported phenomenology as of time passing, play a substantial role in philosophical theorising about time. When making these appeals, philosophers have been content to draw upon their own assumptions about how non-philosophers think about time. This paper reviews a series of recent experiments bringing these assumptions into question. The results suggest that the way non-philosophers think about time is far less metaphysically demanding than philosophers have assumed.

Name der Zeitschrift: Cognitive Linguistics Jahrgang: 27 Heft: 1 Seiten: 35-65.

Early quantitative skills cannot be directly extended to provide the richness, precision, and sophistication of the concept of natural number. These skills must interact with top-down mathematical schemas, which can be explained by bodily grounded everyday mechanisms for abstraction and imagination (e.g., conceptual metaphor, blending) that are both biologically plausible and culturally shaped (established beyond the child's mind).

Mathematics is a unique body of knowledge. Among others, it is abstract, exact, efficient, symbolizable, and it provides astonishing applications to the real world. In the domain of philosophy of mathematics the study of the practice of mathematics has gradually become an important area of investigation. What aspects of the human body and mind make the peculiar practice of mathematics possible? In this article, I briefly review some cogntive dimensions that play a crucial role in the creation and consolidation of (...) mathematics. (shrink)