A non‐normative, response‐dependent view about morality can avoid metaphysical extravagance and explain why the extension of some non‐normative concepts can non‐accidentally match the extension of moral concepts. These features make it a plausible reductive account of moral properties. However, some philosophers believe that a response‐dependent account of morality must contain an irreducibly normative component. I argue that it is impossible to defend such a position while retaining the response‐dependent nature of morality in the ordinary sense. However, I believe that philosophers' (...) motivation for engaging in such a philosophical project should be taken seriously. The underlying concern is that the plausibility of a response‐dependent view makes people's strong commitment to irreducible normativity a puzzle that requires an explanation. I explain why people systematically fail to give up this commitment without claiming that they rationally cannot give it up, which means a non‐normative response‐dependent view is immune from such a challenge. (shrink)