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  1. Reconstructing Multimodal Arguments in Advertisements: Combining Pragmatics and Argumentation Theory.Fabrizio Macagno & Rosalice Botelho Wakim Souza Pinto - 2021 - Argumentation 35 (1):141-176.
    The analysis of multimodal argumentation in advertising is a crucial and problematic area of research. While its importance is growing in a time characterized by images and pictorial messages, the methods used for interpreting and reconstructing the structure of arguments expressed through verbal and visual means capture only isolated dimensions of this complex phenomenon. This paper intends to propose and illustrate a methodology for the reconstruction and analysis of “double-mode” arguments in advertisements, combining the instruments developed in social semiotics, pragmatics, (...)
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  • Topical Themes in Argumentation Theory: Twenty Exploratory Studies.Frans Hendrik van Eemeren & Bart Garssen (eds.) - 2012 - Dordrecht, Netherland: Springer.
    Topical Themes in Argumentation Theory brings together twenty exploratory studies on important subjects of research in contemporary argumentation theory. The essays are based on papers that were presented at the 7th Conference of the International Society for the Study of Argumentation in Amsterdam in June 2010. They give an impression of the nature and the variety of the kind of research that has recently been carried out in the study of argumentation. The volume starts with three essays that provide stimulating (...)
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  • The Argumentative Reconstruction of Multimodal Discourse, Taking the ABC Coverage of President Hu Jintao’s Visit to the USA as an Example.Paul van den Hoven & Ying Yang - 2013 - Argumentation 27 (4):403-424.
    This paper addresses the question how to analyze multimodal public discourse in such a way that the resulting reconstruction of the rhetor’s accountability either obliges the rhetor to acknowledge the argumentative reconstruction as valid or to refute its validity in a meta-discussion. This is a challenge for discourse theory as well as for argument theory because multimodal discourse seems far removed from the ‘standard’ propositional format of an argument. We argue that multimodal discourse should be analyzed as a coherent and (...)
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  • Cognitive Semiotics in Argumentation: A Theoretical Exploration.Paul Van den Hoven - 2015 - Argumentation 29 (2):157-176.
    Argumentation is a cognitive category. Texts cannot be said to be argumentation, nor can argumentation be said to lie in texts. This is an almost trivial semiotic point of departure, but it is quite relevant nevertheless. In this contribution, three reasons are developed to emphasize and to articulate the semiotic component of argumentation to show that it is a crucial element that cannot be disregarded. Two of these reasons are mentioned only in passing as other contributions in this volume deal (...)
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  • An Early Renaissance Altarpiece by Domenico Veneziano: A Case of Visual Argumentation?Antonio Rossini - 2020 - Argumentation 34 (1):39-53.
    The purpose of this paper is to show the argument-establishing features of a Renaissance altarpiece. Looking to Panofsky’s seminal studies and to more recent contributions, this essay shows how in a special environment like the Florentine pre-Renaissance, people could easily relate to the evocative and contrastive potential of images. In the Santa Lucia de’ Magnoli Altarpiece painted by Domenico Veneziano we see an interesting dialogue between the main piece and the predella panels. This juxtaposition can be formalized into a basic (...)
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  • Should Visual Arguments be Propositional in Order to be Arguments?Georges Roque - 2015 - Argumentation 29 (2):177-195.
    An important issue for visual argumentation is its relationship to propositions, since it has been argued that, in order to be arguments, images should be propositional. The first part of the paper will approach this debate from a theoretical perspective. After quickly surveying the field on the issue, I will address the relationship between images and propositions. Three specific questions will be examined: can propositions accurately account for the way images express arguments?; are verbal propositions necessary to reconstruct arguments that (...)
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  • Persuasive Argumentation Versus Manipulation.Ana Laura Nettel & Georges Roque - 2012 - Argumentation 26 (1):55-69.
    This article deals with the relationship between argumentation and persuasion. It defends the idea that these two concepts are not as opposed as all too often said. If it is important to recognize their differences (there are argumentative discourses without persuasion and persuasive discourses without argumentation), there is nevertheless an overlap, in which characteristics are taken from both. We propose to call this overlap “persuasive argumentation”. In order to bridge argumentation and persuasion, we will first distinguish the latter from manipulation. (...)
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  • Introduction.Ana Laura Nettel & Georges Roque - 2012 - Argumentation 26 (1):1-17.
    Introduction Content Type Journal Article Pages 1-17 DOI 10.1007/s10503-011-9238-3 Authors Ana Laura Nettel, Law Department, Universidad Autónoma Metropolitana—Azcapotzalco (UAM-A), Amsterdam 180-403 Colonia Hipódromo Condesa, 06100 Mexico, DF, Mexico Georges Roque, Centre National de la Recherche Scientifique (CNRS), CRAL, EHESS/CNRS, 96 Bd. Raspail, 75006 Paris, France Journal Argumentation Online ISSN 1572-8374 Print ISSN 0920-427X.
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  • The Study of Visual and Multimodal Argumentation.Jens E. Kjeldsen - 2015 - Argumentation 29 (2):115-132.
    IntroductionIf we were to identify the beginning of the study of visual argumentation, we would have to choose 1996 as the starting point. This was the year that Leo Groarke published “Logic, art and argument” in Informal logic, and it was the year that he and David Birdsell co-edited a special double issue of Argumentation and Advocacy on visual argumentation . Among other papers, the issue included Anthony Blair’s “The possibility and actuality of visual arguments”. It was also the year (...)
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  • What is a “Real” Argument?G. C. Goddu - 2009 - Informal Logic 29 (1):1-14.
    Numerous informal logi- cians and argumentation theorists restrict their theorizing to what they call “real” arguments. But is there a clear distinction to be made between “real” and “non-real” arguments? Here I explore four possible accounts of the alleged distinction and argue that none can serve the theoretical uses to which the distinction is most often put. Résumé: Plusieurs logiciens construction formels et théoriciens de l’argument- ation limitent leur non de théories à ce qu’ils appellent des arguments « authentiques ». (...)
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  • On the Norms of Visual Argument: A Case for Normative Non-revisionism.David Godden - 2017 - Argumentation 31 (2):395-431.
    Visual arguments can seem to require unique, autonomous evaluative norms, since their content seems irreducible to, and incommensurable with, that of verbal arguments. Yet, assertions of the ineffability of the visual, or of visual-verbal incommensurability, seem to preclude counting putatively irreducible visual content as functioning argumentatively. By distinguishing two notions of content, informational and argumentative, I contend that arguments differing in informational content can have equivalent argumentative content, allowing the same argumentative norms to be rightly applied in their evaluation.
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  • Metaphor, ignorance and the sentiment of (ir)rationality.Francesca Ervas - 2021 - Synthese.
    Metaphor has been considered as a cognitive process, independent of the verbal versus visual mode, through which an unknown conceptual domain is understood in terms of another known conceptual domain. Metaphor might instead be viewed as a cognitive process, dependent on the mode, which leads to genuinely new knowledge via ignorance. First, I argue that there are two main senses of ignorance at stake when we understand a metaphor: we ignore some existing properties of the known domain in the sense (...)
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  • Visual rhetorical argumentation.Jens E. Kjeldsen - 2018 - Semiotica 2018 (220):69-94.
    Name der Zeitschrift: Semiotica Jahrgang: 2018 Heft: 220 Seiten: 69-94.
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  • Why Images Cannot be Arguments, But Moving Ones Might.Marc Champagne & Ahti-Veikko Pietarinen - 2020 - Argumentation 34 (2):207-236.
    Some have suggested that images can be arguments. Images can certainly bolster the acceptability of individual premises. We worry, though, that the static nature of images prevents them from ever playing a genuinely argumentative role. To show this, we call attention to a dilemma. The conclusion of a visual argument will either be explicit or implicit. If a visual argument includes its conclusion, then that conclusion must be demarcated from the premise or otherwise the argument will beg the question. If (...)
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  • Words and Images in Argumentation.Axel Arturo Barceló Aspeitia - 2012 - Argumentation 26 (3):355-368.
    Abstract In this essay, I will argue that images can play a substantial role in argumentation: exploiting information from the context, they can contribute directly and substantially to the communication of the propositions that play the roles of premises and conclusion. Furthermore, they can achieve this directly, i.e. without the need of verbalization. I will ground this claim by presenting and analyzing some arguments where images are essential to the argumentation process. Content Type Journal Article Pages 1-14 DOI 10.1007/s10503-011-9259-y Authors (...)
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  • Visual Arguments in Film.Jesús Alcolea-Banegas - 2009 - Argumentation 23 (2):259-275.
    Our aim is to point out some differences between verbal and visual arguments, promoting the rhetorical perspective of argumentation beyond the relevance of logic and pragmatics. In our view, if it is to be rational and successful, film as (visual) argumentation must be addressed to spectators who hold informed beliefs about the theme watched on the screen and the medium’s constraints and conventions. In our reflections to follow, we apply rhetorical analysis to film as a symbolic, human, and communicative act (...)
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  • What Philosophy of Mathematical Practice Can Teach Argumentation Theory About Diagrams and Pictures.Brendan Larvor - 2013 - In Andrew Aberdein & Ian J. Dove (eds.), The Argument of Mathematics. Springer. pp. 239--253.
  • Non-deductive Logic in Mathematics: The Probability of Conjectures.James Franklin - 2013 - In Andrew Aberdein & Ian J. Dove (eds.), The Argument of Mathematics. Springer. pp. 11--29.
    Mathematicians often speak of conjectures, yet unproved, as probable or well-confirmed by evidence. The Riemann Hypothesis, for example, is widely believed to be almost certainly true. There seems no initial reason to distinguish such probability from the same notion in empirical science. Yet it is hard to see how there could be probabilistic relations between the necessary truths of pure mathematics. The existence of such logical relations, short of certainty, is defended using the theory of logical probability (or objective Bayesianism (...)
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  • Acts of Ostension.Marraud Hubert - unknown
    I will analyze the role of ostension in argumentation. Ostension involves gestures, bearing, postures, facial expressions, etc.; thus it can be argued that ostension can introduce non-verbal modes of argument, giving rise to multimodal arguments. Acts of ostension can be considered as a kind of speech acts according to the account in Wittgenstein’s Philosophical Investigations §27. As such they can provide the premises of a certain sort of arguments. We have to distinguish the proper act of ostension from both its (...)
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  • Visual arguments and meta-arguments.Ian J. Dove - unknown
    Visual arguments—arguments that appeal to visual elements essentially—are legitimate arguments. To show this, I first consider what I call fit arguments—arguments in which the recognition that items fit together suggests that they were once conjoined, perhaps originally. This form of argumentation is a type of abduction or inference to the best explanation. I then consider mathematical visual meta-arguments—arguments in which the validity or soundness of a mathematical argument is confirmed or refuted by appeal to diagrams.
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  • Conveying argumentation through multimodal discourse.Yang Ying - unknown
    In order to point out that arguments could be conveyed through multimodal discourse, the paper takes three different TV news items with the same topic as corpus to make analysis on the principles of relevance and cohesion, as well as the accountability of the rhetor/protagonist, and tries to find out how different modes in the same discourse function and interact with each other to convey specific arguments.
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  • What Is Visual in Visual Argumentation?Georges Roque - unknown
    Is visual argumentation possible? My personal opinion is that it is, despite of the burden of verbal argumentation and the numerous critiques made against visual arguments. Insofar as most of these critiques are related to the difference between words and images, I will focus my paper on this issue, which is a theoretical one, as it seems to me that taking these critiques seriously is a first step before analyzing concretely how visual arguments work.
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  • Visual analogies and arguments.Ian Dove & Marcello Guarini - unknown
    I argue that a basic similarity analysis of analogical reasoning handles many apparent cases of visual analogy. I consider how the visual and verbal elements interact in analogical cases. Finally, I offer two analyses of visual elements. One analysis is evidential. The visual elements are evidence for their ver-bal counterparts. One is non-evidential: the visual elements link to verbal elements without providing evi-dence for those elements. The result is to make more room for the logical analysis of visual argumentation.
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  • Argumentative functions of visuals: Beyond claiming and justifying.Assimakis Tseronis - unknown
    Up until now, the study of the argumentative role of visuals has been restricted to the formal concept of argument as product, consisting of premises and conclusion. In this paper, I adopt the pragma-dialectical approach to argumentation as a social and discursive activity in order to explore argumentative functions of visuals that go beyond claiming and justifying. To do this I pay attention to the visual form and to the interaction between the verbal and the visual mode in argumentative discourse.
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  • Political Cartoons in a Stephen Toulmin Landscape.Leo Groarke - unknown
  • On Dove, visual evidence and verbal repackaging.Leo Groarke - unknown
    In “Image, Evidence, Argument,” Ian Dove defends an intriguing ‘middle ground’ between those who argue that there are “visual arguments” and skeptics who argue that there are not. I discuss one of Dove’s key examples, proposing a different analysis of it, arguing that there are problems with the “verbal repackaging” of the argument he suggests.
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