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  1. Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021.Zeren Zhu, Yuanqing Jin, Yushun Su, Kan Jia, Chien-Liang Lin & Xiaoxin Liu - 2022 - Frontiers in Psychology 13.
    Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention. In the past decade, the importance of marketing has also been recognized in many fields such as consumer behavior, advertising, information systems, and e-commerce. Neuromarketing uses neurological methods to determine the driving forces behind consumers’ choices. Various neuroscience tools, such as eye movements, have been adopted to help reveal how consumers react to particular advertisements or objects. This (...)
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  • Integration of Neuroscience and Entrepreneurship: A Systematic Review and Bibliometric Analysis.Weiwei Liu, Yimeng Xu, Tiantian Xu, Zijian Ye, Jiani Yang & Yan Wang - 2022 - Frontiers in Psychology 13.
    In this study, we investigated the integration between neuroscience and entrepreneurship. First, we explored the concept of neuroentrepreneurship and the investigation of neuroentrepreneurship using scientific research methods. Second, we constructed a road map for entrepreneurial researchers interested in conducting neuroentrepreneurship-related research. This is an emerging research area; therefore, to more clearly analyze the dynamics of the research trends, we used a bibliometric method to capture patterns in current publications on subjects related to neuroentrepreneurship, examining papers published between 1999 and 2021 (...)
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  • Knowledge Mapping of Volunteer Motivation: A Bibliometric Analysis and Cross-Cultural Comparative Study.Jing Chen, Chengliang Wang & Yulong Tang - 2022 - Frontiers in Psychology 13.
    Volunteers play an indispensable role in several major events and activities. The purpose of this study is to review studies on volunteer motivation from 2000 to 2021 and to discover the development trends in this field. The Web of Science Core Collection is the main literature data resource, from which 162 papers on volunteer motivation published in the SSCI were selected. Using two visualization analysis tools, CiteSpace and VOSviewer, this study conducts bibliometric analysis and systematic review from multiple dimensions, identifying (...)
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