This paper argues that the contextual approach to natural selection does not offer an estimation of the contributions of individual and group selection to evolutionary change in multi-level selection scenarios, and that this is so because the term “group selection”, as defined by the contextual approach, does not refer to a process taking place at the group level. In the contextual analysis framework, this term simply denotes an evolutionary change that takes place due to the fact that, overall, individual types (...) do not share similar contexts or environments, and the only way to claim that such an evolutionary change is a result of selection is by admitting that “group selection” is in fact a kind of frequency-dependent selection, i.e. a selection process taking place at the individual level. Therefore, under the names “individual selection” and “group selection”, the contextual approach actually isolates two aspects of the relation between individual types and their environment, and not two distinct levels of selection. (shrink)