The main goal of this paper is to present a theory of the most salient aspect of the phenomenal character of pain – namely, the painfulness of pain or its negative affective quality. This task involves developing an account of the evaluative structure of pain, according to which painfulness is constituted by a frustrated conative attitude that is directed towards the bodily condition the obtaining of which the pain represents. The argument for the proposed Attitudinal-Representational Theory of Pain proceeds by (...) presenting an explanatory challenge that concerns crucial aspects of the reason-giving force of pain, and showing that, unlike extant theories of pain, it successfully accounts for them. (shrink)