This paper examines the perceived ethics of advertisers and the general public relative to three ethical concepts. Based on the survey findings, it can be concluded that with regard to the ethically-laden concepts of manipulation, exploitation, and deviousness, advertisers are perceptually as ethical as the general public. The research also clarifies some of the differences between ethics and Machiavellianism.

The prevailing pedagogical approach in business ethics generally underestimates or even ignores the powerful influences of situational factors on ethical analysis and decision-making. This is due largely to the predominance of philosophy-oriented teaching materials. Social psychology offers relevant concepts and experiments that can broaden pedagogy to help students understand more fully the influence of situational contexts and role expectations in ethical analysis. Zimbardo's Stanford Prison Experiment is used to illustrate the relevance of social psychology experiments for business ethics instruction.

Lo scopo di questo saggio consiste nell’individuare un punto di partenza adeguato per lo sviluppo di una teoria filosofica delle etiche applicate, cioè di un discorso che si assuma il compito di comprendere che cosa siano le etiche applicate, quali siano le loro strutture principali, in che cosa consista la loro novità e quale significato esse rivestano nei confronti del pensiero morale. Un approccio organico e unitario a questi temi, tuttavia, non è ancora stato impostato. Per questo motivo si rende (...) innanzitutto necessaria una analisi preliminare volta sia a chiarire la possibilità di una simile indagine, sia ad individuare un punto di partenza da cui muovere. Si propone così per prima cosa una discussione critica dei diversi termini a cui si ricorre per nominare il fenomeno sotto esame (§2, problema terminologico). In seguito si affronta la questione dei rapporti reciproci delle diverse etiche applicate e della relazione che esse intrattengono con la filosofia morale e i saperi in cui si inscrivono (§3, problema architettonico). Infine, si riconducono le controversie ad un problema fondamentale (§4), relativo al tema dell’applicazione e del rapporto di teoria e prassi nell’esperienza morale. L’esperienza di tale problema rappresenta il contenuto unificante delle etiche applicate e, allo stesso tempo, ne rende evidente il carattere propriamente filosofico. Da una sua discussione non solo l'etica applicata può trarre preziose informazioni su di sé, ma la stessa filosofia morale può guadagnare un nuovo accesso ad alcuni dei suoi temi principali. (shrink)

The aim of this paper is to offer some philosophical remarks concerning the concept of moral application in applied ethics. In doing so, I argue in favour of a philosophical approach towards applied ethics as a unitary form of moral experience. In fact every form of applied ethics, no matter how specific, moves from a problem of application and tries to fill a gap between moral theory and practice. This essential unity of applied ethics as a moral phenomenon is of (...) great philosophical interest, since it belongs to the core problem from which moral thinking itself originates. For this reason, what applied ethics may reveal to a philosophical inquiry could provide valuable insight into the nature of moral experience itself. This is why it is important to reflect on what applied ethics is and whether the way in which application is usually framed be ts the properties of moral experience or not. In the first section I submit some preliminary remarks concerning the theoretical requirements to any philosophical approach to applied ethics. In the second section I present how application is commonly understood in the applied ethics debate by discussing the deductive and the procedural models of application. Both models, however, draw upon a technological conception of application which fails to t the structure of moral experience. Finally, I brie y sketch out the main features and the future tasks of what seems to me to be the most promising approach to the issue, i.e., the hermeneutic concept of application. (shrink)