Are there any moral restraints on how a company should behave towards its competitors, or is all fair in love, war ‐ and business? Dr Higginson is Director of the Ridley Hall Foundation, Cambridge CB3 9HG. The Foundation is concerned with the application of Christian faith and values in business, and conducts research, seminars, publications and speaking engagements to that end. This paper was first presented at a Seminar on Teaching Business Ethics held at London Business School on Friday, 10 (...) March, 1995. (shrink)