Religious marketing is a process of making decisions related to what should and should not be done so that the church could fulfill its mission and serve the parishioners. Religious marketing focuses upon the way the parishioners behave and their satisfaction, because these aspects are very important so that the Orthodox Church could fulfill its mission. A small number of active parishioners is usually interpreted as a sign of incompetence to attract and keep the existing members. Considering this aspect, it (...) is necessary to do the analysis of perceived quality, perceived value and the expectations of the Orthodox related to the religious services. These factors determine the level of their satisfaction and the active involvement in the activities of the church. Motivating and determining the Orthodox parishioners to become loyal to the Orthodox Church would be a great advantage for the fulfillment of its mission, but in order to achieve this it is necessary to know a few marketing elements. (shrink)

Theoretically placeable within the framework of the secularization versus post-secularism debate, this research employs an aggregated religiosity index as an instrument to compare Western and former Communist Eastern Europe during the globalization era in terms of area trends in religiosity. Structured in eighteen differently weighted components corresponding to three core dimensions of religiosity, i.e. beliefs, practice, and affiliation, the index confirms that over the past decade, while in the West (and Central Europe as well) secularization trends have continued, albeit at (...) different rates and content variations, globalization seems to have finally “stepped in” in the East, where the spectacular religious revival of the 1990s has been considerably slowed down, apparently entering a plateau phase, although the remarkable both denominational and religiosity diversity in the area urges to caution in any generalizing statements. (shrink)