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  1. Social Identity Complexity, Corporate Social Responsibility, and Brand Love of Multiple Leagues in Professional Sport.Chanwook Do, Natasha T. Brison, Juho Park & Hyun-Woo Lee - 2022 - Frontiers in Psychology 13.
    How can corporate social responsibility initiatives influence brand love? Based on the theory of social identity complexity, we examined whether greater complexity of a sport fan’s multiple identifications with sport leagues led to higher multicultural tolerance and more positive perceptions of leagues’ corporate social responsibility activities. Further, brand authenticity was tested as a variable intervening between perceived corporate social responsibility and brand love. We analyzed this serial mediation effect impacting sport fans’ brand love for their multiple, favored and less favored, (...)
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  • How Does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality.Stefan Markovic, Oriol Iglesias, Jatinder Jit Singh & Vicenta Sierra - 2018 - Journal of Business Ethics 148 (4):721-740.
    In the past few decades, a growth in ethical consumerism has led brands to increasingly develop conscientiousness and depict ethical image at a corporate level. However, most of the research studying business ethics in the field of corporate brand management is either conceptual or has been empirically conducted in relation to goods/products contexts. This is surprising because corporate brands are more relevant in services contexts, because of the distinct nature of services and the key role that employees have in the (...)
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  • An Integrative Framework to Understand How CSR Affects Customer Loyalty Through Identification, Emotions and Satisfaction.Andrea Pérez & Ignacio Rodríguez del Bosque - 2015 - Journal of Business Ethics 129 (3):571-584.
    Because previous scholars have offered few comprehensive models to understand the benefits of corporate social responsibility image in terms of customer behaviour, the authors of this paper propose a hierarchy of effects model to study how customer perceptions of the social responsibility of companies influence customer affective and conative responses in a service context. The authors test a structural equation model using information collected directly from 1,124 customers of banking services in Spain. The findings demonstrate that corporate social responsibility image (...)
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  • Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis.Xiaojun Fan, Nianqi Deng, Yi Qian & Xuebing Dong - 2022 - Journal of Business Ethics 175 (2):339-360.
    In its three decades of development, many constructs of cause-related marketing have been tested from different perspectives and in varied contexts. However, there has not yet been an integrated empirical study. Reviewing 162 studies from 117 articles, we constructed a framework of meta-analysis and identified 20 constructs. Among these, 13 are antecedents that can be grouped into three components: consumer-related traits, execution-related factors, and product-related traits, while three mediators and four consequences are used to measure the effectiveness of cause-related marketing. (...)
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  • Consumer Reactions to Corporate Social Responsibility (CSR) in Thailand: The Moderating Effect of Competitive Positioning.Preeda Srinaruewan, Colin Higgins & Wayne Binney - 2014 - Proceedings of the International Association for Business and Society 25:160-166.
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  • How Consumer Perceived Ethicality Influence Repurchase Intentions and Word-of-Mouth? A Mediated Moderation Model.Syed Hamad Hassan Shah, Shen Lei, Syed Talib Hussain & Syeda Mariam - 2020 - Asian Journal of Business Ethics 9 (1):1-21.
    Ethical consumerism has been dramatically increasing in recent decades, but in service sector, fewer research has been conducted especially in the fast-food industry. In this paper, we determined empirically the consumer perceived ethicality effects on repurchase intentions as well as on word of mouth through brand image partial mediation and customer expertise moderation in fast-food sector. The data were collected from 307 consumers of the fast-food restaurants through self-administered questionnaires. Common method variance and social desirability bias were measured before testing (...)
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  • Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm. [REVIEW]Yuan-Shuh Lii & Monle Lee - 2012 - Journal of Business Ethics 105 (1):69-81.
    This study investigates the efficacy of three corporate social responsibility (CSR) initiatives—sponsorship, cause-related marketing (CRM), and philanthropy—on consumer–company identification (C–C identification) and brand attitude and, in turn, consumer citizenship behaviors. CSR reputation is proposed as the moderating variable that affects the relationship between CSR initiatives, C–C identification, and brand attitude. A conceptual model that integrates the hypothesized relationships and the moderating effect of CSR reputation is used to frame the study. Using a between-subjects factorial designed experiment, the results showed that (...)
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  • Role of Online Retailers’ Post-Sale Services in Building Relationships and Developing Repurchases: A Comparison-Based Analysis Among Male and Female Customers.Muhammad Kashif Javed, Min Wu, Talat Qadeer, Aqsa Manzoor, Abid Hussain Nadeem & Roger C. Shouse - 2020 - Frontiers in Psychology 11.
    Customers are skeptical about shopping online because e-commerce environments are typically considered impersonal. To assure product quality and to enhance customer proclivity in such environments, post-sale services may be considered to alleviate customers’ skepticism. Therefore, this study’s objective is to investigate the role of an online retailer’s post-sale services on customers’ attitudinal and behavioral aspects. Structural equation modeling is applied to data collected through an online survey answered by 409 online customers of jd.com. Research findings show that product return, exchange, (...)
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  • “Do Good, Have Good”: A Serial Mediation Analysis of CSR with Customers’ Outcomes.Ishfaq Ahmed, Mian Sajid Nazir, Imran Ali, Arooj Khalid, Muhammad Zeeshan Shaukat & Farooq Anwar - 2020 - Frontiers in Psychology 11.
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  • CSR and Customer Value Co-Creation Behavior: The Moderation Mechanisms of Servant Leadership and Relationship Marketing Orientation.Trong Luu - 2019 - Journal of Business Ethics 155 (2):379-398.
    Corporate social responsibility is a force to “pull” customers to the organizational mission and values, and influence them to contribute to the organization. The primary purpose of the research is to assess how CSR contributes to customer value co-creation. The research also seeks evidence on the moderation mechanisms of servant leadership and relationship marketing orientation for the effect of CSR on customer value co-creation behavior. The data were collected from 873 employees and 873 customers in software industry in Vietnam context. (...)
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  • Empowering Employee Sustainability: Perceived Organizational Support Toward the Environment.Cynthia E. King, Jennifer Tosti-Kharas & Eric Lamm - 2015 - Journal of Business Ethics 128 (1):207-220.
    This paper contributes to the ongoing discussion of sustainability behaviors by introducing the construct of perceived organizational support toward the environment. We propose and empirically test an integrated model whereby we test the association of POS-E with employees’ organizational citizenship behaviors toward the environment as well as to job attitudes. Results indicated that POS-E was positively related to OCB-E, job satisfaction, organizational identification, and psychological empowerment, and negatively related to turnover intentions. We also found that psychological empowerment partially mediated the (...)
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  • Actively Persuading Consumers to Enact Ethical Behaviors in Retailing: The Influence of Relational Benefits and Corporate Associates.Hsiu-Hua Chang & Long-Chuan Lu - 2019 - Journal of Business Ethics 156 (2):399-416.
    While consumer motivation to maintain a relationship with a retailer is a function of personal idiosyncratic characteristics, specific perceptions of retailers may play a role in influencing receptivity to relationship maintenance. This study integrates relationship marketing tactics and corporate associates into a model of consumer ethical purchasing behavior that improves the relationship between sellers and buyers. Results show social benefits, special treatment benefits, CSR, and service quality have direct and indirect impact on ethically questionable consumer behaviors in retailing. This study (...)
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  • Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity.Vicenta Sierra, Oriol Iglesias, Stefan Markovic & Jatinder Jit Singh - 2017 - Journal of Business Ethics 144 (3):661-676.
    In the current socioeconomic environment, brands increasingly need to portray societal and ethical commitments at a corporate level, in order to remain competitive and improve their reputation. However, studies that relate business ethics to corporate brands are either purely conceptual or have been empirically conducted in relation to the field of products/goods. This is surprising because corporate brands are even more relevant in the services sector, due to the different nature of services, and the subsequent need to provide a consistent (...)
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  • Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits.Oriol Iglesias, Stefan Markovic, Jatinder Jit Singh & Vicenta Sierra - 2019 - Journal of Business Ethics 154 (2):441-459.
    In order to be competitive in an era of ethical consumerism, brands are facing an ever-increasing pressure to integrate ethical values into their identities and to display their ethical commitment at a corporate level. Nevertheless, studies that relate business ethics to corporate brands are either theoretical or have predominantly been developed empirically in goods contexts. This is surprising, because corporate brands are more relevant in services settings, given the nature of services, and the fact that services settings comprise a greater (...)
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  • A Study of Key Success Factors of Service Enterprises in China.Min Zhang, Biying Jin, G. Alan Wang, Thong Ngee Goh & Zhen He - 2016 - Journal of Business Ethics 134 (1):1-14.
    This paper reports a study of the key success factors of what have been recognized as successful service enterprises in China, each considered representative of its respective industry. The grounded theory approach was used to analyze information collected from these enterprises, resulting in the identification of the attributes shared by these enterprises: customer-oriented service, service management, service innovation, and corporate social responsibility. Based on these attributes, a survey was conducted to verify the relationships among these attributes and important outcomes, namely (...)
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  • The Influence of CSR and Ethical Self-Identity in Consumer Evaluation of Cobrands.Jaywant Singh - 2016 - Journal of Business Ethics 138 (2):311-326.
    An important aspect of brand perception emanates from its corporate social responsibility activity. When two brands involved in CSR activities form a cobranding alliance, their respective CSR perceptions can impact consumer attitudes toward the alliance. As an ethically-oriented strategy, the alliance can be potentially beneficial to both partner brands, and can create opportunities for promoting CSR activities. The research streams on brand management, cobranding, and CSR, however, are silent about this important branding strategy that has several embedded business and societal (...)
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