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  1. Convincing for the good cause? Techniques of public health communication and their ethical implications.Manuel Schaper, Solveig Lena Hansen & Silke Schicktanz - 2019 - Ethik in der Medizin 31 (1):23-44.
    Der Beitrag analysiert Techniken öffentlicher Gesundheitskommunikation und skizziert im Ausblick Minimalbedingungen für ihre ethische Vertretbarkeit. Dazu wird erstens an einem aktuellen Beispiel veranschaulicht, wie mittels Text und Bild die Öffentlichkeit überzeugt werden soll, ein bestimmtes Gesundheitsverhalten an den Tag zu legen. Zweitens werden anhand der internationalen Ethik-Debatte fünf Grundtypen von Techniken in der Gesundheitskommunikation (Information, Argumentation, Persuasion, Manipulation und Zwang) rekonstruiert und entlang von Mittel, Zweck, Folgen für Adressaten sowie Implikationen für Autonomie aus ethischer Sicht unterschieden. Am besonders ambivalenten Beispiel (...)
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  • Philosophy, freedom and the public good: a review and analysis of 'Public Health Ethics' Holland, S. (2007).Andrew Miles & Michael Loughlin - 2009 - Journal of Evaluation in Clinical Practice 15 (5):838-858.
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  • Understanding Truth in Health Communication.Seow Ting Lee - 2011 - Journal of Mass Media Ethics 26 (4):263-282.
    This study examines truthfulness through eight dimensions to explicate truth in health communication and explores the relationships between message truthfulness and message attributes and audience characteristics. A content analysis of 974 television antismoking ads from the Centers for Disease Control (CDC) reveals a high degree of truthfulness. Message truthfulness is related to thematic frames, emotion appeals, source, age, social role and smoking status, and positive framing of consequences. Ads targeted at teens/youth and smokers tend to have lower message truthfulness than (...)
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  • Explicating the Moral Responsibility of the Advertiser: TARES as an Ethical Model for Fast Food Advertising.Seow Ting Lee & Hoang Lien Nguyen - 2013 - Journal of Mass Media Ethics 28 (4):225-240.
    In adopting a deontological lens to assess message ethicality, this study identifies and explicates the ethical dimensions of fast food advertising through five principles of the TARES framework of persuasion ethics. In moral weight, fast food—with its high calories and low nutritional value—is negatively prejudiced. A deontological-ethical perspective, by focusing on the quality of the advertising message, shifts the focus from the product to a more measured deliberation about the moral responsibility of fast food advertisers to reposition them as moral (...)
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  • Ethical Influence in Health Promotion: Some Blind Spots in the Liberal Approach.Thomas Hove - 2014 - Public Health Ethics 7 (2):134-143.
    Health communication researchers and practitioners continue to debate about the types of influence that are appropriate in health promotion. A widely held assumption is that health campaigns and communicators should respect the autonomy of their audiences, and that the most appropriate way to do so is to persuade them by means of truthful substantive information. This approach to ethical persuasion, though, suffers from certain blind spots. To account for circumstances when respecting autonomy might take a back seat to other ethical (...)
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