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  1. Ripples in the pond: Evidence for contagious cooperative role modeling through moral elevation and calling in a small pre-study.Qionghan Zhang, Jianhong Ma, Yuqi Wang, Xiqian Lu & Changcun Fan - 2022 - Frontiers in Psychology 13:1005772.
    Existing research has identified the importance of role models in the imitation of cooperative behaviors. This Pre-Study attempted to explore the contagion effects of cooperative models. Drawing on goal contagion theory, we proposed that encountering cooperative models could catalyze participants’ cooperation when participants joined new groups without role models, and that moral elevation and calling would play a chain-mediating role in this process. To test the hypothesis, we designed a four-person public goods game consisting of two phases in which participants (...)
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  • Five-Year-Old Preschoolers’ Sharing is Influenced by Anticipated Reciprocation.Mingrui Xiong, Jiannong Shi, Zhen Wu & Zhen Zhang - 2016 - Frontiers in Psychology 7.
  • Behavioral Intention Promotes Generalized Reciprocity: Evidence From the Dictator Game.Zhongqiang Sun, Chuyuan Ye, Zhihui He & Wenjun Yu - 2020 - Frontiers in Psychology 11.
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  • When and Why People Evaluate Negative Reciprocity as More Fair Than Positive Reciprocity.Alex Shaw, Anam Barakzai & Boaz Keysar - 2019 - Cognitive Science 43 (8):e12773.
    If you are kind to me, I am likely to reciprocate and doing so feels fair. Many theories of social exchange assume that such reciprocity and fairness are well aligned with one another. We argue that this correspondence between reciprocity and fairness is restricted to interpersonal dyads and does not govern more complex multilateral interactions. When multiple people are involved, reciprocity leads to partiality, which may be seen as unfair by outsiders. We report seven studies, conducted with people from the (...)
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  • The Consumer Experience of Responsibilization: The Case of Panera Cares.Giana M. Eckhardt & Susan Dobscha - 2019 - Journal of Business Ethics 159 (3):651-663.
    In this paper, we explore the consumer experience of responsibilization, wherein consumers are tasked with addressing social issues via their consumption choices. We study an approach to responsibilization which we label conscious pricing. Conscious pricing asks consumers to place a price on morality: How much would they pay for their lunch to combat the social issue of food insecurity? Conscious pricing stems from the broader movement of conscious capitalism, defined by its chief architects as an approach to business wherein the (...)
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