I offer a new objectivist theory of the contents of color language and color experience, intended especially as an account of what normal intersubjective variation in color perception and classification shows about those contents. First I explain an abstract account of the contents of color and other gradable adjectives; on the account, these contents are certain objective properties constituted in part by contextually intended standards of application, which are in turn values in the dimensions of variation associated with the adjectives. (...) Then I propose an explanation of normal variations in linguistic color classification; these are postulated to be effects of differences in intended standards for the color adjectives appearing in the classifying predicates. Next, I consider a potential objection to this explanation, based on the suggestion that contextual content should be more accessible than the explanation predicts. In reply, I point out that contextual content is occasionally opaque to unsophisticated reflection. Finally, I present a companion account of the contents of color experiences on which these represent an object as lying on certain salient intervals in the chromatic dimensions, and I show how the account accommodates intersubjective variation in color perception. (shrink)