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  1. The Negative Effect of Low Belonging on Consumer Responses to Sustainable Products.Ainslie E. Schultz, Kevin P. Newman & Scott A. Wright - forthcoming - Journal of Business Ethics.
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  • Hypocrisy in Ethical Consumption.Colin Foad, Geoff Haddock & Gregory Maio - 2022 - Frontiers in Psychology 13.
    When making consumption choices, people often fail to meet their own standards of both ethics and frugality. People also generally tend to demand more of others than they do of themselves. But little is known about how these different types of hypocrisy interact, particularly in relation to attitudes toward ethical consumption. In three experiments, we integrate research methods using anchoring and hypocrisy within the context of ethical consumption. Across three experiments, we find a default expectation that people should spend less (...)
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  • Dual Path Mechanism of Promoting Classical Furniture and Customer Responses: From the Perspective of Empathy.Jiajun Cai & Lixia Yu - 2022 - Frontiers in Psychology 13.
    The correlation between empathy and customer responses may be a key to solve the problem of classical furniture advertising design. To explore the relationship between empathy and consumer purchasing response, this study proposes a model of dual path mechanism of empathy influencing consumer purchase intentions in classical furniture through advertising design related to furniture brand Tanjuyuan. The results not only prove the hypotheses, but also indicate that: cultural empathy and empathy fusion have a more significant impact on consumers’ purchase intention (...)
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  • How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects.Boris Bartikowski, Fernando Fastoso & Heribert Gierl - 2021 - Journal of Business Ethics 169 (2):261-277.
    Drawing from cognitive learning theories we hypothesize that exposure to nationalistic appeals that suggest consumers should shun foreign brands for moral reasons increases the general belief in consumers that buying foreign brands is morally wrong. In parallel, drawing from the theory of psychological reactance we posit that such appeals may, against their communication goal, increase the reputation of foreign luxury brands. We term the juxtaposition of these apparently contradictory effects the “Ambivalence Hypothesis.” Further, drawing from prior research on source-similarity effects (...)
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