Using print ads and recognizing the role of visual images in argument (Groarke) and the presence of arguments in ads (Slade), this paper argues that the work of argumentation theorists from Aristotle to van Eemeren and Grootendorst can be used to support the thesis that ads are arguments. I cite as evidence definitions, demarcations, delineations, and descriptions of argument put forth by leading scholars in the field of argumentation. This includes Aristotle, Informal Logic, Toulmin (Claim, Data, Warrant, Backing, Qualifier, Rebuttal), (...) Johnson and Blair (argument as “reasons or evidence as grounds or support for an opinion”), Gilbert (Multi-Modal Argumentation), and van Eemeren and Grootendorst (argumentation as a social activity and pragma-dialectics). I show how, although just fitting a particular advertisement to someone’s definition does not mean that all ads are arguments, nevertheless, the fact that we can find in an ad all these elements from this variety of scholars over time, leaves us reasonably secure in stating that an ad is indeed an argument. Since my argument would be the same for practically any ad, I am using only one ad. I do, however, use the kind of ad that is least likely to seem to be an argument: an ad with few words, an ad which is mostly visual. If I can show how even an almost entirely visual ad can be analyzed as an argument using the terms of all these scholars of argumentation, I will maintain that most ads could be analyzed in the same way. (shrink)

During a year when there is much tumult around the world and in the United States in particular, it might be surprising to encounter a paper about patience and argumentation. In this paper, I explore the notion of deep disagreement, with an eye to moral and political contexts in particular, in order to motivate the idea that patience is an argumentative virtue that we ought to cultivate. This is particularly so because of the extended nature of argumentation and the slow (...) rate at which we change our minds. I raise a concern about how calls for patience have been misused in the past and argue that if we accept patience as an argumentative virtue, we should hold people in positions of power, in particular, to account. (shrink)

This paper discusses how an understanding of Jung's psychological types is important for the relevance of Gilbert's multi-modal argumentation theory. Moreover, it highlights how the types have been confirmed by contemporary neuroscience and cognitive psychology. Based on Gilbert's approach, I extend multi-modal argumentation to the area of legal argumentation. It seems that when we leave behind the traditional fortress of “logical” legal argumentation, we "discover" alternate modes that have always been present, concealed in the theoretically underestimated rhetorical skills of arguers.

This paper deals in detail with a fairly recent philosophical debate centered around the ability of the theory of natural selection to account for those phenotypical changes which can be argued to make organisms better adapted to their environments. The philosopher and cognitive scientist Jerry Fodor started the debate by claiming that natural selection cannot do the job. He follows two main lines of argumentation. One is based on an alleged conceptual defect in the theory, the other on alleged empirical (...) problems in it as well as empirical alternatives to it. Four philosophers and two biologists respond in a way that displays what might easily be described as fallacious. The paper relies on the ideal model of critical discussion of pragma-dialectics to offer a step-by-step analysis of the whole debate, which extended for four issues of the _London Review of Books_, from October 2007 through January 2008. This pragma-dialectical analysis is carried out by constant reference to the various questions (problems, issues) that arise in the debate. The analysis includes as much detail as possible both in Fodor’s original argument and in the critics’ various comments as well as Fodor’s replies along two rounds of debate. Since a simple negative evaluation in terms of fallacies is out of the question in view of the proved argumentative accomplishments of the participants, an alternative explanation is offered: the undeniable derailments in strategic maneuvering are due to the fact that, whilst ostensibly discussing the theory of natural selection, Fodor’s detractors are worried by an underlying issue, namely, the dangers of discussing the merits and demerits of natural selection as a theory of evolution in a venue as exposed to the general public as the _London Review of Books_, given the religiously inspired movements that threaten the teaching of evolutionary biology in schools. (shrink)

Anyone interested in philosophical argumentation should be prepared to study philosophical debates and controversies because it is an intensely dialogical, and even contentious, genre of argumentation. There is hardly any other way to do them justice. This is the reason why the present special issue addresses philosophical argumentation within philosophical debates. Of the six articles in this special issue, one deals with a technical aspect, the diagramming of arguments, another contrasts two moments in philosophical argumentation, Antiquity and the twentieth century, (...) focusing on the use of refutation, and the remaining four analyze particular philosophical controversies. The controversies analyzed differ significantly in their characteristics (time, extension, media, audience,…). Hopefully, this varied sample will illuminate some salient aspects of philosophical argumentation, its representation and variations throughout history. We are fully aware that, given the scarcity of previous studies of philosophical debates from the perspective of argumentation theory, the following specimens of analysis must have several shortcomings. But it is a well-known adage that the hardest part is the beginning. That is what we tried to achieve here, no more, but no less either. (shrink)

IntroductionIf we were to identify the beginning of the study of visual argumentation, we would have to choose 1996 as the starting point. This was the year that Leo Groarke published “Logic, art and argument” in Informal logic, and it was the year that he and David Birdsell co-edited a special double issue of Argumentation and Advocacy on visual argumentation . Among other papers, the issue included Anthony Blair’s “The possibility and actuality of visual arguments”. It was also the year (...) that Gail J. Chryslee, Sonja K. Foss and Arthur L. Ranney published their short text on “The construction of claims in visual argumentation” , stating that even though theorists may know a great deal about the process of argumentation, “virtually none of this knowledge is applicable to visual argumentation […] because of the properties that distinguish visual imagery from discursive symbols” .Texts on visual rhetoric have been written as far back as the early 1980s, .. (shrink)

Most infonnallogic texts and articles assume a verbal account of reasoning which defines "argument" as a set of sentences. The present paper broadens this definition in order to account for "visual arguments" which are communicated with nonverbal visual images. Standard approaches to verbal arguments are extended in a way that allows them to explain and evaluate visual argumentation.

During the last decade, one source of debate in argumentation theory has been the notion that there are different modes of arguing that need to be distinguished when analyzing and evaluating arguments. Visual argument is often cited as a paradigm example. This paper discusses the ways in which it and modes of arguing that invoke non-verbal sounds, smells, tactile sensations, music and other non-verbal entities may be defined and conceptualized. Though some attempts to construct a ‘multimodal’ theory of argument are (...) criticized, it advocates for an argumentation theory that makes room for visual arguing and for other non-verbal modes that have not been explored in depth. In the process, the paper provides a method for identifying the structure of multimodal arguments and argues that adding modes to our theoretical tool box is an important step toward a comprehensive account of argument. (shrink)

Visual arguments can seem to require unique, autonomous evaluative norms, since their content seems irreducible to, and incommensurable with, that of verbal arguments. Yet, assertions of the ineffability of the visual, or of visual-verbal incommensurability, seem to preclude counting putatively irreducible visual content as functioning argumentatively. By distinguishing two notions of content, informational and argumentative, I contend that arguments differing in informational content can have equivalent argumentative content, allowing the same argumentative norms to be rightly applied in their evaluation.

The paper addresses the manner in which the theory of Coalescent Argumentation [CA] has been received by the Argumentation Theory community. I begin (section 2) by providing a theoretical overview of the Coalescent model of argumentation as developed by Michael A. Gilbert (1997). I next engage the several objections that have been raised against CA (section 3). I contend that objectors to the Coalescent model are not properly sensitive to the theoretical consequences of the genuinely situated nature of argument. I (...) conclude (section 4) by suggesting that the resolution to the dispute between Gilbert and his objectors hinges on the outcome of several foundational theoretical questions identified over the course of the paper. (shrink)

This essay begins with a critique of the Critical-Logical model dominant in contemporary argumentation theory. The concerns raised stem primarily from considerations brought by several feminist thinkers including Carol Gilligan, Karen Warren, Deborah Tannen and, most especially, Andrea Nye. It is argued that, in light of these considerations, and concerns of essentialism or non-essentialism notwithstanding, that the Critical-Logical model is liable to dis-enfranchise a significant part of the population with regard to modes and styles of reasoning. The solution is found (...) in coalescent reasoning, an approach to argumentation that focuses on finding agreement rather than emphasizing disagreement and criticism. (shrink)

Words, just because they are words, are not inherently clear. The message they contain becomes clear to those who speak the language and are familiar with the issues and contexts. If the message lacks linguistic clarity the recipient of the message will typically make a query that will bring forth further information intended to clarify. The result might be more words, but it might also involve pointing or drawing, or words that utilize other modes such as references to context, history, (...) and so on. If the ambiguity derives from an inconsistency between, say, words and behaviour, one may look to either mode for clarity. Communication, we must accept, actually occurs in messages, and our ability to transmit information may be limited by any number of factors. When we focus entirely on discursive aspects of communication we limit both the ways in which we receive and ways in which we transmit information. The logocentric fallacy is committed when language, especially in it's most logical guise, is seen to be the only form of rational communication. (shrink)

Over the past 60 years there have been tremendous advances made in Argumentation Theory. One crucial advance has been the move from the investigation of static arguments to a concern with dialogic interactions in concrete contexts. This focus has entailed a slow shift toward involving both non-logical and non-discursive elements in the analysis of an argument. I argue that the traditional attitude Informal Logic has displayed toward emotion can be and ought be moderated. In particular, I examine the role of (...) emotion in everyday argumentation, and how Informal Logic can encompass it alongside the more traditional logical mode of communication. (shrink)

Coalescent argumentation is a normative ideal that involves the joining together of two disparate claims through recognition and exploration of opposing positions. By uncovering the crucial connection between a claim and the attitudes, beliefs, feelings, values and needs to which it is connected dispute partners are able to identify points of agreement and disagreement. These points can then be utilized to effect coalescence, a joining or merging of divergent positions, by forming the basis for a mutual investigation of non-conflictual options (...) that might otherwise have remained unconsidered. The essay proceeds by defining and discussing ‘argument’, ‘position’ and ‘understanding’. These notions are then brought together to outline the concept of coalescent reasoning. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2018 Heft: 220 Seiten: 69-94.

Abstract In this essay, I will argue that images can play a substantial role in argumentation: exploiting information from the context, they can contribute directly and substantially to the communication of the propositions that play the roles of premises and conclusion. Furthermore, they can achieve this directly, i.e. without the need of verbalization. I will ground this claim by presenting and analyzing some arguments where images are essential to the argumentation process. Content Type Journal Article Pages 1-14 DOI 10.1007/s10503-011-9259-y Authors (...) Axel Arturo Barceló Aspeitia, Instituto de Investigaciones Filosóficas, Universidad Nacional Autónoma de México, Cto. Mario de la Cueva s/n, Cd. Universitaria, Coyoacán, 04500 DF, Mexico Journal Argumentation Online ISSN 1572-8374 Print ISSN 0920-427X. (shrink)

This thesis contextualises academic writing in EAP (English for Academic Purposes) and subjects it to an interdisciplinary (educational and philosophical) analysis in order to argue that what makes writing academic are its socio-academic practices and values, not its conventional forms. In rejecting dominant discourses that frame academic writing as a transferable skill which can be reduced to conventional forms, I show that academic writings are varied and evolve alongside changing writer agencies and textual environments. This accounts for the emergence of (...) a diverse academic writing landscape that enacts diverse socio-academic practices and that does not reduce writing to predictable static surface features. My methodology resists traditional disciplinary classifications and is in line with the reflective and interpretative approaches associated with the humanities. Rather than ‘filling a gap’ in academic writing research, I challenge writing conventions in EAP by questioning assumptions. This is because EAP is influential in shaping discourses about academic writing and, as such, it must not mislead students and practitioners about the evolving purposes, forms and possibilities for academic expression. The thesis is divided into three parts, each containing two chapters. Part 1 is concerned with explaining what academic writing is in EAP and how EAP can misrepresent it. Part 2 delves into the history of writing and literacy to tease out the ideologies shaping writing practices. Part 3 proposes a model based on philosophical theories of mind and sociology that lays the foundation for a macro theory of academic writing and a future writing pedagogy. The model re-imagines academic writing as an affordance within a non-linear, emergent and complex social open system. This system can be referred to as an organic unity and requires a shift from conceiving writing as a ‘transferable skill’. When re-imagined as an affordance, change and diversity in academic writing practices become possible. (shrink)

The article develops and justifies, on the basis of the epistemological argumentation theory, two central pieces of the theory of evaluative argumentation interpretation: 1. criteria for recognizing argument types and 2. rules for adding reasons to create ideal arguments. Ad 1: The criteria for identifying argument types are a selection of essential elements from the definitions of the respective argument types. Ad 2: After presenting the general principles for adding reasons (benevolence, authenticity, immanence, optimization), heuristics are proposed for finding missing (...) reasons, for deductive arguments, e.g., semantic tableaux are suggested. (shrink)

The paper analyses the role played by the concept of ‘common ground’ in argumentation theories. If a common agreement on all the rules of a discursive exchange is required, either at the beginning or at the end of an argumentative practice, then no violation of the rules is possible. The paper suggests an alternative understanding of ‘common ground’ as something that can change during the development of the argumentative practice, and in particular something that can change without the practice being (...) stopped, just as one sometimes violates the rule of a game without stopping playing. The analysis of some historical examples shows that the violation of rules sometimes leads to a consensual change of a set of beliefs and values. The argumentative rationality thus needs to be reconsidered in the light of the analysis of the conditions under which it would be legitimate to change the rules of an argumentative practice: ‘common ground’ and the right to disagreement, even radical or violent, could then be defended as essential components of argumentative rationality. (shrink)

In addition to functions traditionally ascribed to the socio-linguistic practice of arguing for a thesis, we can add: determining whether an advertisement is ethical. Ads regularly use fallacy and exaggeration, but when an ad uses argumentation that is based in unfair, damaging, dangerous fallacy, we may question its ethics. This paper uses Gilbert's model of Multi-Modal Argumentation to decide whether the arguments underlying an advertisement make it an ethical one.

This paper examines, in studies utilizing Gilbert’s Multi-Modal Argumentation Model, processing of emotional arguments in ads which, due to Western Society’s bias, has tended toward logical analysis, even though they are emotional arguments. It explores reframing the analysis in the culture of Informal Logic, with particular reference to issues of the alethic status of premises, the ethics of claims, the context of assumptions, and the question of what constitutes truth in the context of emotions.

Up until now, the study of the argumentative role of visuals has been restricted to the formal concept of argument as product, consisting of premises and conclusion. In this paper, I adopt the pragma-dialectical approach to argumentation as a social and discursive activity in order to explore argumentative functions of visuals that go beyond claiming and justifying. To do this I pay attention to the visual form and to the interaction between the verbal and the visual mode in argumentative discourse.

“Objective” is a term that has a long and sometimes tumultuous history and a wide range of meanings. The sense in which I am interested here is the one that refers to ways of thinking, and especially the explicit criticism of an argument or judgment as not being “objective,” as exemplified in the following. You’re not being objective. You have to look at it objectively. Objectively, the best choice is… Being objective, I’d have to say… Implicit in these statements is (...) an ideology that denigrates emotion and other communicative aspects in favour of an idealized sense of fact, data and truth. The underlying idea holds there is a way of thinking, deciding, arguing that is at best impervious and at least resistant to personal beliefs, attitudes and perspectives. However, there have been suggestions that such a view of the world is not tenable. Different perspectives including feminist, rhetorical, and pragma-dialectical, question the popular ideology and suggest that the kind of objectivity does not really exist. I will rely on Bem, Lakoff, Gilbert among others. I will conclude that the examples are not without meaning and the term can, when properly understood, be useful. An example using an editorial from the Toronto Globe & Mail regarding baseball will illustrate the point of the essay. (shrink)